복식문화연구 (The Research Journal of the Costume Culture)

  • 제20권6호
  • /
  • Pages.895-911
  • /
  • 2012
  • /
  • 1226-0401(pISSN)
  • /
  • 2383-6334(eISSN)
복식문화학회 (The Costume Culture Association)
권호 표지
DOI QR코드

DOI QR Code

친환경 유아복에 대한 인식이 유아복 구매시의 제품과 점포 선택기준에 미치는 영향 - 친환경 유아복 구매자와 비 구매자 비교 -

Perceptions of eco-friendly young-children's wear and selection criteria for young-children's wear and stores - A comparison of eco-friendly and ordinary children's wear purchasers -

  • 투고 : 2012.11.09
  • 심사 : 2012.12.04
  • 발행 : 2012.12.31
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

The purpose of this study was to examine consumers' perceptions of eco-friendly children's-wear and their impact on the selection criteria for children's-wear and stores. A descriptive survey method using a self-administered questionnaire was employed. The sample consisted of mothers with children under the age of 13 residing in Seoul and the Gyeonggi area. Data were collected from September 2011 to October, 2011. The collected data were analyzed to find the differences between purchasers and non-purchasers of eco-friendly children's-wear in terms of their perceptions of eco-friendly children's-wear, as well as the influence of these perceptions on the consideration degree of criteria for the selection of children's wear and store. The results indicate that perceptions of eco-friendly children's-wear implied five key factors related to quality reliability, expected value, style, degree of recognition, and dissatisfaction with design and price. The results also revealed some differences between the group purchasing eco-friendly children's-wear and the group not purchasing eco-friendly children's-wear. These different perceptions were related to the aspects of quality reliability, expected value, style, degree of recognition. In general, the non-purchasing group displayed a lower mean score than the purchasing group. Both groups showed a low interest in aesthetic appreciation and the degree of recognition factor. The results showed that consumer's perceptions of eco-friendly children's-wear had an influence on the criteria for the selection of children's-wear and store type in both groups. Considering the findings of the study, it is clear that both purchasers and non-purchasers of eco-friendly children's-wear showed differences in their perceptions and purchasing behavior. Therefore, marketing strategies to appeal to the non-purchasing group should be differentiated from strategies used to ensure the loyalty of the purchasing group.

키워드

참고문헌

  1. Active market of eco-friendly baby's wear(2010, September 6). Apparel News. Retrieved June 2, 2011, from http://appnews.co.kr
  2. An, C. H., & Jeong, S. H.(2004). Characteristics of purchasers and non-purchasers of environmental products. Journal of Korean Home Management Association, 22(1), 55-64.
  3. Choi, N. Y.(1999). A study on the characteristics of environment-friendly customers for activation of green fashion products. Unpublished doctoral dissertation, Seoul Women's University, Seoul, Korea.
  4. Choi, N. Y., & Kim, M. S.(2000). Analysis of recognition and behavior characteristics of customers for green fashion products. The Journal of the Korean Society of Costumes, 50(1), 145-159
  5. Forecast of baby's wear market(2010, May 24). Fashionbiz. Retrieved November 10, 2011, from http://fashionbiz.co.kr
  6. Gong, S. Z.(2009). A study on the satisfaction, importance, perception of organic clothing goods. Unpublished master's thesis, Kunkuk University, Seoul, Korea.
  7. Han, S. H., & Jeong, M. A.(2009) A comparative study of Korean and Japanese housewives, considering purchasing behaviors and awareness of eco-friendly materials in fashion products. The Journal of the Korean Society of Costumes, 59(8), 113-116.
  8. Hong, B. S., Lee, E. J., & Park, S. H.(2010). Transactions: The effect of eco-friendly attitude and benefits pursued in clothing on purchase satisfaction of eco-friendly consumers for infants and children's underwear. Journal of the Korean Society of Clothing and Textiles, 34(4), 686-696. https://doi.org/10.5850/JKSCT.2010.34.4.686
  9. Hong, K. H., & Lee, Y. J.(2005). The purchasers vs. non-purchasers of performance infants` wear: shopping behavior, shopper characteristics, and reasons for purchase/non-purchase. The Research Journal of the Costume Culture, 13(6), 1023-1036.
  10. Hong, K. H., & Lee, Y. J.(2006). Influential factors on the adoption of performance infants' wear -focusing on product attributes, consumer traits, and communication characteristics-. Journal of the Korean Society of Clothing and Textiles, 30(1), 146-156.
  11. Hyun, S. H.(2003) A study on the effect of retailing mixes on consumers' buying decisions for children's clothes. Unpublished master's thesis, Soongsil University, Seoul, Korea.
  12. Increase of allergic disease among children and teenagers(2010, May, 4). Kookmin Ilbo. Retrieved July 20, 2011, from http://kukinews.com
  13. Jung, H. J.(2009). Buying behavior of eco-friendly fashion products according to eco-friendly attitude. Unpublished master's thesis, Kyung Hee University, Seoul, Korea.
  14. Ko, A. K.(2010). Purchase behavior and preference survey of infants and children's with atopic dermatitis. Unpublished master's thesis, Kyung Hee University, Seoul, Korea.
  15. Korea Consumer Agency Synthetic Fiber Department (2010). Organic fiber product certification scheme. Seoul: Korea Consumer Agency.
  16. Korea Institute of Industrial Technology(2001). Environmental certification of textile products and production processes. Gwacheon: Ministry of Knowledge Economy.
  17. Korean eco-fashion market enters into the quickening period(2009, November 20). Apparel News. Retrieved May 30, 2011, from http://www.appnews.co.kr
  18. Lee, J. E.(2001). Study on the consumer behavior on environmentally friendly clothing. Unpublished master's thesis, Kook Min University, Seoul, Korea.
  19. Park, H. S.(2006). Effect of 'well-being' perception on purchase of well-being fashion products. Journal of the Korean Society of Clothing and Textiles, 30(5), 711-721.
  20. Song, H. O.(2008). Study on the consumers' purchasing attitude and reliability about environmental friendly and functional fabric materials. Unpublished master's thesis, Yonsei University, Seoul, Korea.
  21. Suh, M. A., & Yu, S. S.(1995) The study on the influence of factors on clothing purchase behavior of baby's wear. The Research Journal of the Costume Culture, 3(1), 73.
  22. Would you like to participate in the green growth? (2009, September). Fashion Channel. Retrieved November 15, 2011, from http://www.f-channel.co.kr

피인용 문헌

  1. An Ethnographic Approach to Study on Purchasing Behaviors Regarding Preschool Children's Clothes vol.39, pp.3, 2015, https://doi.org/10.5850/JKSCT.2015.39.3.379
  2. The study of Nano-DTP(Digital Textile Printing) for development of environmentally friendly materials - Focused on the durability and evil in the test of Nano-DTP - vol.14, pp.1, 2012, https://doi.org/10.17280/jdd.2014.14.1.064
  3. 제주 천연자원의 염색을 활용한 패션 색채기획 vol.19, pp.2, 2012, https://doi.org/10.14695/kjsos.2016.19.2.55
  4. 현대 아동복 컬렉션에 나타난 친환경 디자인 특성 vol.27, pp.4, 2012, https://doi.org/10.29049/rjcc.2019.27.4.384