Abstract
As the superiority of Hangeul becomes known globally, design products utilizing a Hangeul motif are gaining attention in international markets. Accordingly, the interest in Hangeul typography is also increasing. Visual and formative designers are actively developing typographies, as typographies have limitless development potential as a type of formative expression for communication. Accordingly, this study will encompass the spirit, value and beauty of Hangeul in fashion design. The purpose of study is to demonstrate how to express the greatest amount of the beauty of the Korean language for the general public and how to utilize such expressions in various areas. The detailed content of this study is as following. First, the functionality and expression characteristics of typography will be understood by exploring the concept of typography and reviewing the design cases utilizing typography. Second, cases that utilized Hangeul typography will be reviewed and their types and issues will be identified. Third, the design direction will be set based on above exploration. Finally, four design works utilizing Hangeul typography will be suggested as the study result. Accordingly, this study applied Hangeul typography on the shirt design and attempted to contribute to the practical use of Hangeul in everyday living through design products.
