한국정보시스템학회지:정보시스템연구 (The Journal of Information Systems)

  • 제20권1호
  • /
  • Pages.41-74
  • /
  • 2011
  • /
  • 1229-8476(pISSN)
  • /
  • 2733-8770(eISSN)
한국정보시스템학회 (Korea Association of Information Systems)
권호 표지
DOI QR코드

DOI QR Code

모바일 상거래 연구의 최근 동향

Current Status of Mobile Commerce Research

  • Park, Tong-Jin (Department of Business Administration, Andong National University) ;
  • Saplan, Victoria Joy G. (Ramon Magsaysay Technological University)
  • 투고 : 2010.10.12
  • 심사 : 2011.02.22
  • 발행 : 2011.03.31
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

최근 수년간 모바일 상거래는 점점 더 많은 관심을 끌고 있다. 그것은 도달성과 이동성이라는 점에서 전자상거래에 비해 강점을 지니고 있어 모바일 상거래는 주목받는 이슈가 되었다. 모바일 상거래의 현황을 검토하고 미래를 조망한 문헌을 연구해 보는 것은 흥미로운 시도이다. 이 연구는 Varshney and Vetter(2002)와 Ngai and Gunasekaran(2007)가 제시한 분류기준을 참조하되 세부내용을 일부 수정하여 모바일 상거래의 이론과 연구, 모바일 상거래의 애플리케이션과 사례, 무선 사용자 인프라스트럭처, 모바일 미들웨어, 무선 네트워크 인프라스트럭처 등 5가지 대분류기준에 따라 선행연구들을 검토하였다. 여기에는 최근 부각되는 모바일러닝, 모바일라이브러리, M-CRM과 M-SCM 같은 주제도 포함하였다. 연구결과 많은 논문들이 모바일 상거래의 이론과 연구 그리고 모바일 상거래의 애플리케이션과 사례를 다루고 있었다. 그리고 모바일 상거래의 성공은 서로 다른 애플리케이션의 강점과 필요한 기술을 잘 수용한 결과라는 점을 보여주었다. 마지막으로 모바일 상거래의 현황과 미래 방향에 관한 함의를 기술하였다.

키워드

참고문헌

  1. Anderson, P., Rosengvist, C. and Ashrafi, O., "Mobile Innovations in Healthcare: Customer Involvement and the Co-creation Value," International Journal of Mobile Communications, Vol. 5, No. 4, 2007, pp. 371-388. https://doi.org/10.1504/IJMC.2007.012786
  2. Au, Y. A. and Kauffman, K. J., "The Economics of Mobile Payments: Understanding Stakeholder Issues for an Emerging Financial Technology Adoption," Electronic Commerce Research and Applications, Vol. 7, No. 2, 2008, pp. 141-164. https://doi.org/10.1016/j.elerap.2006.12.004
  3. Barnes, S. J. and Scomavacca, E., "Uncovering Patterns in Mobile Advertising Opt-In Behavior: A Decision Hierarchy Approach," International Journal of Mobile Communications, Vol. 6, No. 4, 2008, pp. 405-416. https://doi.org/10.1504/IJMC.2008.018050
  4. Bauer, H. H., Reichardt, T., Exler, S. and Tranka, E., "Utility-based Design of Mobile Ticketing Applications - A Conjoint -Analytical Approach," International Journal of Mobile Communications, Vol. 5, No. 4, 2007, pp. 457-473. https://doi.org/10.1504/IJMC.2007.012791
  5. Bessler, S., "A System for Locating Mobile Terminals with Tunable Privacy," Journal of Theoretical and Applied Electronic Commerce Research, Vol. 2, No. 2, 2007, pp. 82-91.
  6. Bigne, E., Ruiz, C. and Sanz, S., "Key Drivers of Mobile Commerce Application: An Exploratory Study of Spanish Mobile Users," Journal of Theoretical and Applied Electronic Commerce Research, Vol. 2, No. 2, 2007, pp. 48-60.
  7. Bouwman, H. Carlsson, C. Molina-Castillo, F. J. and Walden, P., "Barriers and Drivers in the Adoption of Current and Future Mobile Services in Finland," Telematics and Informatics, Vol. 24, No. 2, 2007, pp. 145-160. https://doi.org/10.1016/j.tele.2006.08.001
  8. Caus, T., Christmann, S. and Hagenholf, S., "Development Context-Aware Mobile Services: An Approach to Simplification," International Journal of Mobile Communications, Vol. 7, No. 2, 2009, pp. 133-153. https://doi.org/10.1504/IJMC.2009.022439
  9. Chang, Y. F., Lee, J. S. and Chang, C. C., "A Secure and Efficient Authentication Scheme for Mobile Users," International Journal of Mobile Communications, Vol. 4, No. 5, 2006, pp. 581-594. https://doi.org/10.1504/IJMC.2006.009261
  10. Chang, S. E., "Voice Enabling Mobile Financial Services with Multimodal Transformation," International Journal of Mobile Communications, Vol. 7, No. 3, 2009, pp. 346-362. https://doi.org/10.1504/IJMC.2009.023676
  11. Chanson, S. T. and Cheung, T. W., "Design and Implementation of a PKI-based End-to-End Secure Infrastructure for Mobile e-commerce," World Wide Web, Vol. 4, No. 4, 2001, pp. 235-253. https://doi.org/10.1023/A:1015160717604
  12. Chen, L., "A Model of Consumer Acceptance of Mobile Payment," International Journal of Mobile Communications, Vol. 6, No. 1, 2008, pp. 32-52. https://doi.org/10.1504/IJMC.2008.015997
  13. Chen, J. V. and Aritejo, B. A., "Service Quality and Customer Satisfaction Measurement of Mobile Value-Added Services: A Conceptual Review," International Journal of Mobile Communications, Vol. 6, No. 2, 2008, pp. 165-176. https://doi.org/10.1504/IJMC.2008.016575
  14. Choi, D. Y., "Personalized Local Internet in the Location-based Mobile Web Search," Decision Support Systems, Vol. 43, No. 1, 2007, pp. 31-45. https://doi.org/10.1016/j.dss.2005.05.005
  15. Choi, J. W., Seol, H. J., Lee, S. J., Cho, H. M. and Park, Y. T., "Customer Satisfaction Factors of Mobile Commerce in Korea," Internet Research, Vol. 18, No. 3, 2008, pp. 313-335. https://doi.org/10.1108/10662240810883335
  16. Clarke, I., "Emerging Value Propositions for m-commerce," Journal of Business Strategies, Vol. 18, No. 2, 2001, pp. 133-149.
  17. Constantiou, I. D., Damsgaard, J. and Knutsen, L., "Exploring Perceptions and Use of Mobile Services: User Differences in an Advancing Market," International Journal of Mobile Communications, Vol. 4, No. 3, 2006, pp. 231-247. https://doi.org/10.1504/IJMC.2006.008940
  18. Constantiou, I. D., Damsgaard, J. and Knutsen, L., "The Four Incremental Steps toward Advanced Mobile Service Adoption," Communications of the ACM, Vol. 50, No. 6, 2007, pp. 51-55.
  19. Constantiou, I. D., "Consumer Behavior in the Mobile Telecommunications Market: The Individual's Adoption Decision of Innovative Services," Telematics and Informatics, Vol. 26, No. 3, 2009, pp. 270-281. https://doi.org/10.1016/j.tele.2008.11.005
  20. Crabbe, M., Standing, C., Standing, S. and Karjaluoto, H., "An Adoption Model for Mobile Banking in Ghana," International Journal of Mobile Communications, Vol. 7, No. 5, 2009, pp. 515-543. https://doi.org/10.1504/IJMC.2009.024391
  21. Cudmore, B. A. and Patton, J. R., "The Intimate Marketer: Personalized Direct Marketing Strategies in a Wireless Environment," Journal of Internet Commerce, Vol. 6, No. 4, 2008, pp. 73-96.
  22. Cyr, D., Head, M. and Ivanov, A., "Design Aesthetics Leading to M-Loyalty in Mobile Commerce," Information and Management, Vol. 43, No. 8, 2006, pp. 950-963. https://doi.org/10.1016/j.im.2006.08.009
  23. Dahlberg, T., Mallat, N., Ondrus, J. and Zmijewska, A., "Past, Present and Future of Mobile Payments Research: A Literature Review," Electronic Commerce Research and Applications, Vol. 7, No. 2, 2008, pp. 165-181. https://doi.org/10.1016/j.elerap.2007.02.001
  24. Dekleva, S., Shim, J. P., Varshney, U. and Knoerzer, G., "Evolution and Emerging Issues in Mobile Wireless Networks," Communications of the ACM, Vol. 50, No. 6, 2007, pp. 38-43.
  25. De Reuver, M., Bouwman, H. and Haaker, T., "Mobile Business Models: Organizational and Financial Design Issues that Matter," Electronic Markets, Vol. 19, No. 1, 2009, pp. 3-13. https://doi.org/10.1007/s12525-009-0004-4
  26. De Reuver, M. and Haaker, T., "Designing Viable Business Models for Context-Aware Mobile Services," Telematics and Informatics, Vol. 26, No. 3, 2009, pp. 240-248. https://doi.org/10.1016/j.tele.2008.11.002
  27. Dickinger, A. and Kleijnen, M., "Coupons going Wireless: Determinants of Consumer Intentions to Redeem Mobile Coupons," Journal of Interactive Marketing, Vol. 22, No. 3, 2008, pp. 23-39. https://doi.org/10.1002/dir.20115
  28. Economides, A. A. and Grousopoulou, A.,"Student's Thoughts about the Importance and Costs of their Mobile Devices' Features and Services," Telematics and Informatics, Vol. 26, No. 1, 2009, pp. 57-84. https://doi.org/10.1016/j.tele.2008.01.001
  29. Elmufti, K., Weerasinghe, D., Rajarajan, M. and Rakocevic, V., "Anonymous Authentication for Mobile Single Sign-On to Protect User Privacy," International Journal of Mobile Communications, Vol. 6, No. 6, 2008, pp. 760-769. https://doi.org/10.1504/IJMC.2008.019824
  30. Ezziane, Z., "Anywhere Bookshop Design through an m-commerce Approach," International Journal of Mobile Communications, Vol. 4, No. 1, 2006, pp. 34-46. https://doi.org/10.1504/IJMC.2006.008196
  31. Fitch, C. J. and Adams, C., "Managing Mobile Provision for Community Healthcare Support: Issues and Challenges," Business Process Management Journal, Vol. 12, No. 3, 2006, pp. 299-310. https://doi.org/10.1108/14637150610667971
  32. Gebauer, J. and Tang, Y., "Applying the Theory of Task-Technology Fit to Mobile Technology: The Role of User Mobility," International Journal of Mobile Communications, Vol. 6, No. 3, 2008. pp. 321-344. https://doi.org/10.1504/IJMC.2008.017514
  33. Gerpott, T., "Termination-discriminatory Pricing in European Mobile Communication Markets," International Journal of Mobile Communications, Vol. 6, No. 5, 2008, pp. 564-586. https://doi.org/10.1504/IJMC.2008.019322
  34. Gidofalvi, G., Larsen, H. R. and Pedersen, T. B., "Estimating the Capacity of the Location-based Advertising Channel," International Journal of Mobile Communications, Vol. 6, No. 3, 2008, pp. 357-375. https://doi.org/10.1504/IJMC.2008.017516
  35. Giray, F., Gercek, A., Oguzlar, A. and Tuzunturk, S., "The Effects of Taxation on Mobile Phones: A Panel Data Approach," International Journal of Mobile Communications, Vol. 7, No. 5, 2009, pp. 594-613. https://doi.org/10.1504/IJMC.2009.024395
  36. Gopal, R. D. and Tripathi, A. K., "Advertising via Wireless Networks," International Journal of Mobile Communications, Vol. 4, No. 1, 2006, pp. 1-16. https://doi.org/10.1504/IJMC.2006.008194
  37. Gregoire, J. C., Issa, O., Belala, Y. and Wong, J., "A Reliable Communications Architecture for Real-time IP Mobile Applications," International Journal of Mobile Communications, Vol. 7, No. 4, 2009, pp. 449-469. https://doi.org/10.1504/IJMC.2009.023694
  38. Gressgard, L. J. and Stensaker, I., "The Mobile Service Industry: Strategic Challenges and Future Business Models," International Journal of Mobile Communications, Vol. 4, No. 5, 2006, pp. 509-531. https://doi.org/10.1504/IJMC.2006.009257
  39. Guan, J. H., Zhou, J. G., Zhou, S. G., "Maggis: A Mobile Agent and GML Based Distributed Geographic Information Systems," International Journal of Web Information Systems, Vol. 2 (3/4), 2006, pp. 143-153. https://doi.org/10.1108/17440080780000304
  40. Gurau, C. and Ranchhod, A., "Consumer Privacy Issues in Mobile Commerce: A Comparative Study of British, French, and Romanian Consumers," Journal of Consumer Marketing, Vol. 26, No. 7, 2009, pp. 496-507. https://doi.org/10.1108/07363760911001556
  41. Gururajan, R., Quaddus, M. and Xu, J., "Clinical Usefulness of Handheld Wireless Technology in Healthcare: A Cross-National Study of Australia and India," Journal of Systems and Information Technology, Vol. 10, No. 1, 2008, pp. 72-85. https://doi.org/10.1108/13287260810876902
  42. Ha, I., Yoon, Y. and Choi, M., "Determinants of Adoption of Mobile Games under Mobile Broadband Wireless Access Environment," Information and Management, Vol. 44, No. 3, 2007, pp. 276-286. https://doi.org/10.1016/j.im.2007.01.001
  43. Haaker, T., Faber, E. and Bouwman, H., "Balancing Customer and Network Value in Business Models for Mobile Services," International Journal of Mobile Communications, Vol. 4, No. 6, 2006, pp. 645-661. https://doi.org/10.1504/IJMC.2006.010360
  44. Hafeez-Biag, A. and Gururajan, R., "Exploratory Study to Understand the Phenomena of Adoption of Wireless Handheld Devices in the Australian Healthcare System," Journal of Systems and Information Technology, Vol. 11, No. 1, 2009, pp. 43-56. https://doi.org/10.1108/13287260910932403
  45. Haghirian, P. and Inoue, A., "An Advanced Model of Consumer Attitudes toward Advertising on the Mobile Internet," International Journal of Mobile Communications, Vol. 5, No. 1, 2007, pp. 48-67. https://doi.org/10.1504/IJMC.2007.011489
  46. Han, S, Mustonen, P., Seppanen, M. and Kallio, M., "Physician's Acceptance of Mobile Communication Technology: An Exploratory Study," International Journal of Mobile Communications, Vol. 4, No. 2, 2006, pp. 210-230. https://doi.org/10.1504/IJMC.2006.008610
  47. Hassinen, M., Hypponen, K. and Trichina, E., "Utilizing National Public-Key Infrastructure in Mobile Payment Systems," Electronic Commerce Research and Applications, Vol.7, No.2, 2008, pp. 214-231. https://doi.org/10.1016/j.elerap.2007.03.006
  48. Hazari, S., "Challenges of Implementing Public Key Infrastructure in Net centric Enterprises," Logistics Information Management, Vol. 15, No. 5, 2002, pp. 385-392. https://doi.org/10.1108/09576050210447073
  49. Heinonen, K. and Strandvik, T., "Consumer Responsiveness to Mobile Marketing," International Journal of Mobile Communications, Vol. 5, No. 6, 2007, pp. 603-617. https://doi.org/10.1504/IJMC.2007.014177
  50. Hong, S. J., Thong, Y. L. and Tam, K. Y., "Understanding Continued Information Technology Usage Behavior: A Comparison of Three Models in the Context of Mobile Internet," Decision Support Systems, Vol. 43, No.2, 2006, pp. 1819-1834.
  51. Hsieh, C. T., Jones, C. and Lin, B., "The New Business Potential with Mobile Commerce," International Journal of Mobile Communications, Vol. 6, No. 4, 2008, pp. 436-455. https://doi.org/10.1504/IJMC.2008.018052
  52. Hsu, S. C. and Chang, H. P., "Distributed Aggregation Service for Mobile Wireless Ad Hoc Networks," International Journal of Mobile Communications, Vol. 5, No. 6, 2007, pp. 692-709. https://doi.org/10.1504/IJMC.2007.014182
  53. Hsu, S. C. and Chang, H. P., "A Hybrid Efficient Routing Protocol for Sink-Oriented Ad Hoc Sensor Networks," International Journal of Mobile Communications, Vol. 7, No. 6, 2009, pp. 695-714. https://doi.org/10.1504/IJMC.2009.025539
  54. Hu, W. C., Yeh, J. H., Fu, L. and Yang, H. J., "Handheld Computing and Programming for Mobile Commerce," International Journal of Web Information Systems, Vol. 2 (3/4), 2006, pp. 164-175. https://doi.org/10.1108/17440080780000297
  55. Huang, H. F., "A Novel Efficient Conference Scheme for Mobile Communications," International Journal of Mobile Communications, Vol. 6, No. 6, 2008, pp. 750-759. https://doi.org/10.1504/IJMC.2008.019823
  56. Hung, M. C., Hwang, H. G. and Hsieh, T. C., "An Exploratory Study on the Continuance of Mobile Commerce: An Extended Expectation-Confirmation Model of Information System Use," International Journal of Mobile Communications, Vol. 5, No. 4, 2007, pp. 409-422. https://doi.org/10.1504/IJMC.2007.012788
  57. Idwan, S., Alramouni, S., Al-Adhaileh, M. and Al-Khasawneh, A., "Enhancing Mobile Advertising via Bluetooth Technology," International Journal of Mobile Communications, Vol. 6, No. 5, 2008, pp. 587-597. https://doi.org/10.1504/IJMC.2008.019323
  58. Jankowska, A. M, Kurbel, K. and Schreber, D., "An Architecture for Agent-based Mobile Supply Chain Event Management," International Journal of Mobile Communications, Vol. 5, No. 3, 2007, pp. 243-258. https://doi.org/10.1504/IJMC.2007.012393
  59. Jokela, J., Han, S., Harkke, V., Kallio, M., Lindgren, L. and Caastren, M., "A Comparison Study of Using a Mobile Medical Information System," Journal of Systems and Information Technology, Vol. 11, No. 3, 2009, pp. 286-294. https://doi.org/10.1108/13287260910983641
  60. Jolly, V. and Latifi, S., "Reliable Data Transmission in Mobile Ad Hoc Sensor Networks," International Journal of Mobile Communications, Vol. 5, No. 5, 2007, pp. 558-571. https://doi.org/10.1504/IJMC.2007.013933
  61. Junglas, I., "On the Usefulness and Ease of Use of Location-based Services: Insights into the Information System Innovator's Dilemma," International Journal of Mobile Communications, Vol. 5, No. 4, 2007, pp. 389-408. https://doi.org/10.1504/IJMC.2007.012787
  62. Junglas, I. A., and Watson, R. T., "Location-based Services," Communications of the ACM, Vol. 51, No. 3, 2008, pp. 65-69.
  63. Junglas, I., Abraham, C. and Watson, R. T., "Task-Technology Fit for Mobile Locatable Information Systems," Decision Support Systems, Vol. 45, No. 4, 2008, pp. 1046-1057. https://doi.org/10.1016/j.dss.2008.02.007
  64. Jung, J. Y., "Where do you go online? A Comparison of Internet Connectedness via Personal Computers and Mobile Phones in Japan," International Journal of Mobile Communications, Vol. 7, No.1, 2009, pp. 21-35. https://doi.org/10.1504/IJMC.2009.021670
  65. Kabilan, A. P., Caroline, P. E. and Christina, X. S., "An Optical Beam Former for Smart Antennas in Mobile Broadband Communication," International Journal of Mobile Communications, Vol. 7, No. 6, 2009, pp. 683-694. https://doi.org/10.1504/IJMC.2009.025538
  66. Kannan, P., Chang, A., and Whinston, A., "Wireless Commerce: Marketing Issues and Possibilities," Proceedings of the 34th Hawaii International Conference on System Sciences, Los Alamitos, CA: IEEE Computer Society Press, 2001.
  67. Karaiskos, D. C., Bina, M. and Giaglis, G., "Insights and Inhibitors of Mobile Data Services Uptake," International Journal of Mobile Communications, Vol. 6, No. 3, 2008, pp. 296-308. https://doi.org/10.1504/IJMC.2008.017512
  68. Kautonen, T., Karjaluoto, H., Jayawardhena, C. and Kuchertz, A., "Permission-based Mobile Marketing and Sources of Trust in Selected European Markets," Journal of Systems and Information Technology, Vol. 9, No. 2, 2007, pp. 104-123. https://doi.org/10.1108/13287260710839201
  69. Khan, A. A., Adda, M. and Adams, C., "Convergence of Terrestial and Satellite Mobile Communication Systems: An Operator's Perspective," International Journal of Mobile Communications, Vol. 7, No. 3, 2009, pp. 308-329. https://doi.org/10.1504/IJMC.2009.023674
  70. Kim, H. W., Chan, H. C. and Gupta, S., "Value-based Adoption of Mobile Internet: An Empirical Investigation," Decision Support Systems, Vol. 43, No. 1, 2007, pp. 111-126. https://doi.org/10.1016/j.dss.2005.05.009
  71. Kim, S. H., "Moderating Effects of Job Relevance and Experience on Mobile Wireless Technology Acceptance: Adoption of a Smartphone by Individuals," Information and Management, Vol. 45, No. 6, 2008, pp. 387-393. https://doi.org/10.1016/j.im.2008.05.002
  72. Kim, H. Y., Lee, I. S. and Kim, J. W., "Maintaining Continuers vs. Converting Discontinuers: Relative Importance of Post-Adoption Factors for Mobile Data Services," International Journal of Mobile Communications, Vol. 6, No. 1, 2008, pp. 108-132. https://doi.org/10.1504/IJMC.2008.016007
  73. Kim, K. Y., Yun, D. K. and Kim, D. Y., "Expectations Measurements in Mobile Data Service: A Case Study," International Journal of Mobile Communications, Vol. 7, No. 1, 2009, pp. 91-116. https://doi.org/10.1504/IJMC.2009.021674
  74. Kivi, A., "Measuring Mobile Service Usage: Methods and Measurement Points," International Journal of Mobile Communications, Vol. 7, No. 4, 2009, pp. 415-435. https://doi.org/10.1504/IJMC.2009.023692
  75. Koivumaki, T., Ristola, A. and Kesti, M., "Predicting Consumer Acceptance in Mobile Services: Empirical Evidence from an Experimental End User Environment,", International Journal of Mobile Communications, Vol. 4, No. 4, 2006, pp. 418-435. https://doi.org/10.1504/IJMC.2006.008950
  76. Kousaridas, A. Parissis, G. and Apostolopoulos, T., "An Open Financial Services Architecture Based on the Use of Intelligent Mobile Devices," Electronic Commerce Research and Applications, Vol. 7, No. 2, 2008, pp. 232-246. https://doi.org/10.1016/j.elerap.2007.04.003
  77. Kung, H. Y., Hsu, C. Y., Lin, M. H. and Liu, C. N., "Mobile Multimedia Medical System: Design and Implementation," International Journal of Mobile Communications, Vol. 4, No. 5, 2006, pp. 595-620. https://doi.org/10.1504/IJMC.2006.009262
  78. Kuo, Y. F. and Yen, S. N., "Toward an Understanding of the Behavioral Intention to Use 3G Mobile Value-Added Services," Computers in Human Behavior, Vol. 25, No. 1, 2009, pp. 103-110. https://doi.org/10.1016/j.chb.2008.07.007
  79. Laukkanen, T., "Measuring Mobile Banking Customer's Channel Attribute Preferences in Service Consumption," International Journal of Mobile Communications, Vol. 5, No. 2, 2007, pp. 123-138. https://doi.org/10.1504/IJMC.2007.011812
  80. Laukkanen, T., "Internet vs. Mobile Banking: Comparing Customer Value Perceptions," Business Process Management Journal, Vol. 13, No. 6, 2007, pp. 788-797. https://doi.org/10.1108/14637150710834550
  81. Laukkanen, T., Sinkkonen, S., Laukkanen, P. and Kivijarvi, M., "Segmenting Bank Customers by Resistance to Mobile Banking," International Journal of Mobile Communications, Vol. 6, No. 3, 2008, pp. 309-320. https://doi.org/10.1504/IJMC.2008.017513
  82. Lee, T. M. and Jun, J. K., "The Role of Contextual Marketing Offer in Mobile Commerce Acceptance: Comparison between Mobile Commerce Users and Nonusers," International Journal of Mobile Communications, Vol. 5, No. 3, 2007A, pp. 339-356. https://doi.org/10.1504/IJMC.2007.012398
  83. Lee, T. M. and Jun, J. K., "Contextual Perceived Value? Investigating the Role of Contextual Marketing for Customer Relationship Management in a Mobile Commerce Context," Business Process Management Journal, Vol. 13, No. 6, 2007B, pp. 798-814. https://doi.org/10.1108/14637150710834569
  84. Lee, C. C., Cheng, H. K. and Cheng, H. H., "An Empirical Study of Mobile Commerce in Insurance Industry: Task-Technology Fit and Individual Differences," Decision Support Systems, Vol. 43, No. 1, 2007, pp. 95-110. https://doi.org/10.1016/j.dss.2005.05.008
  85. Lee, J. S., Chang, C. C. and Chang, P. Y., "Anonymous Authentication Scheme for Wireless Communication," International Journal of Mobile Communications, Vol. 5, No. 5, 2007, pp. 590-601. https://doi.org/10.1504/IJMC.2007.013941
  86. Lee, T. R., Chen, S. Y., Wang, S. T. and Chang, S. E., "Adoption of Mobile Locationbased Services with Zaltman Metaphor Elicitation Techniques," International Journal of Mobile Communications, Vol. 7, No. 1, 2009, pp. 117-132. https://doi.org/10.1504/IJMC.2009.021675
  87. Leppaniemi, M. and Karjaluoto, H., "Exploring the Effects of Gender, Age, Income and Employment Status on Consumer Response to Mobile Advertising Campaigns," Journal of Systems and Information Technology, Vol. 10, No. 3, 2008, pp. 251-265. https://doi.org/10.1108/13287260810916943
  88. Li, W. and McQueen, R. J., "Barriers to Mobile Commerce Adoption: An Analysis for a Country-level Perspective," International Journal of Mobile Communications, Vol. 6, No. 2, 2008, pp. 231-257. https://doi.org/10.1504/IJMC.2008.016579
  89. Li, S. H., Glass, R. and Records, H., "The Influence of Gender on New Technology Adoption and Use- Mobile Commerce," Journal of Internet Commerce, Vol. 7, No. 2, 2008, pp. 270-289. https://doi.org/10.1080/15332860802067748
  90. Lim, A. S., "Inter-Consortia Battles in Mobile Payments Standardization," Electronic Commerce Research and Applications, Vol. 7, No. 2, 2008, pp. 202-213. https://doi.org/10.1016/j.elerap.2007.05.003
  91. Lim, H. J., Widdows, R. and Park, J. K., "M-Loyalty: Winning Strategies for Mobile Carriers," Journal of Consumer Marketing, Vol. 23, No. 4, 2006, pp. 208-218. https://doi.org/10.1108/07363760610674338
  92. Lim, H. J. and Kumar, A., "Gender and Loyalty in the Context of Mobile Services," International Journal of Mobile Communications, Vol. 6, No. 6, 2008, pp. 714-728. https://doi.org/10.1504/IJMC.2008.019821
  93. Lin, H. H. and Wang, Y. S., "An Examination of the Determinants of Customer Loyalty in Mobile Commerce Contexts," Information and Management, Vol. 43, No. 3, 2006, pp. 271-282. https://doi.org/10.1016/j.im.2005.08.001
  94. Lin, Y. M. and Shih, D. H., "Deconstructing Mobile Commerce Service with Continuance Intention," International Journal of Mobile Communications, Vol. 6, No. 1, 2008, pp. 67-87. https://doi.org/10.1504/IJMC.2008.016000
  95. Lin, C. C. and Lin, S. Y., "The Adoption Behavior for Mobile Video Call Services," International Journal of Mobile Communications, Vol. 7, No. 6, 2009, pp. 646-666. https://doi.org/10.1504/IJMC.2009.025536
  96. Liu, C. C., "Exploring the Digital Capital of Mobile Phone Service Websites by the User's Perspective," International Journal of Mobile Communications, Vol. 6, No. 4, 2008, pp. 467-480. https://doi.org/10.1504/IJMC.2008.018054
  97. Lopez-Nicolas, C. Molina-Castillo, F. J. and Bouwman, H., "An Assessment of Advanced Mobile Services Acceptance: Contributions from TAM and Diffusion Theory Models," Information and Management, Vol. 45, No. 6, 2008, pp. 359-364. https://doi.org/10.1016/j.im.2008.05.001
  98. Lu, J., Wang, L. Z. and Yu, C. S., "Is TAM for Wireless Mobile Data Services Applicable in China? A Survey Report from Zhejiang, China," International Journal of Mobile Communications, Vol. 5, No. 1, 2007, pp. 11-31. https://doi.org/10.1504/IJMC.2007.011487
  99. Lu, J., Liu, C., Yu, C. S. and Wang, K., "Determinants of Accepting Wireless Mobile Data Services in China," Information and Management, Vol. 45, No. 1, 2008, pp. 52-64. https://doi.org/10.1016/j.im.2007.11.002
  100. Lu, Y. Zhang, L. and Wang, B., "A Multidimensional and Hierarchical Model of Mobile Service Quality," Electronic Commerce Research and Applications, Vol. 8, No. 5, 2009, pp. 228-240. https://doi.org/10.1016/j.elerap.2009.04.002
  101. Lu, H. P. and Su, P. Y. J., "Factors Affecting Purchase Intention on Mobile Shopping Web Sites," Internet Research, Vol. 19, No. 4, 2009, pp. 442-458. https://doi.org/10.1108/10662240910981399
  102. Maamar, Z., "A Mobile Application Based on Software Agents and Mobile Web Services," Business Process Management Journal, Vol. 12, No. 30, 2006, pp. 311-329. https://doi.org/10.1108/14637150610667980
  103. Mahatanankoon, P., Wen, H. J. and Lim, B. B. L., "Evaluating the Technological Characteristics and Trust Affecting Mobile Device Usage," International Journal of Mobile Communications, Vol. 4, No. 6, 2006, pp. 662-681. https://doi.org/10.1504/IJMC.2006.010361
  104. Mahatanankoon, P. and Vila-Ruiz, J., "Why Won't Consumers Adopt m-commerce? An Exploratory Study," Journal of Internet Commerce, Vol. 6, No. 4, 2008, pp. 113-128.
  105. Mahmoud, Q. H. and Yu, L., "Havana Agents for Comparison Shopping and Location-Aware Advertising in Wireless Mobile Environments," Electronic Commerce Research and Applications, Vol. 5, No. 3, 2006, pp. 220-228. https://doi.org/10.1016/j.elerap.2005.09.005
  106. Mallat, N. Rossi, M. Tuunainen, V. K. and Oorni, A., "The Impact of Use Context on Mobile Services Acceptance: The Case of Mobile Ticketing," Information and Management, Vol. 46, No. 3, 2009, pp. 190-195. https://doi.org/10.1016/j.im.2008.11.008
  107. Merisavo, M., Vesanen, J., Arponem, A., Kajalo, S. and Raulas, M., "The Effectiveness of Targeted Mobile Advertising in Selling Mobile Services: An Empirical Study," International Journal of Mobile Communications, Vol. 4, No. 2, 2006, pp. 119-127. https://doi.org/10.1504/IJMC.2006.008604
  108. Min, Q. and Ji, S., "A Meta-Analysis of Mobile Commerce Research in China (2002-2006)," International Journal of Mobile Communications, Vol. 6, No. 3, 2008, pp. 390-403. https://doi.org/10.1504/IJMC.2008.017518
  109. Molina, M., "Self-Regulation of Mobile Marketing Aimed at Children: An Overview of the Spanish Case," Journal of Theoretical and Applied Electronic Commerce Research, Vol. 2, No. 3, 2007, pp. 80-93.
  110. Ngai, E. W. T. and Gunasekaran, A., "Mobile Commerce: Strategies, Technologies and Applications," Decision Support Systems, Vol. 43, No. 1, 2007, pp.1-2. https://doi.org/10.1016/j.dss.2005.05.002
  111. Ngai, E. W. T. and Gunasekaran, A., "A Review for Mobile Commerce Research and Applications," Decision Support Systems, Vol. 43, No. 1, 2007, pp. 3-15. https://doi.org/10.1016/j.dss.2005.05.003
  112. Ngai,E. W. T. , Cheng, T. C. E., Au, S. and Lai, K. H., Mobile Commerce Integrated with RFID Technology in a Container Depot," Decision Support Systems, Vol. 43, No. 1, 2007, pp. 62-76. https://doi.org/10.1016/j.dss.2005.05.006
  113. O'Donnell, J., Jackson, M., Shelly, M. and Ligertwood, J., "Australian Case Studies in Mobile Commerce," Journal of Theoretical and Applied Electronic Commerce Research, Vol. 2, No. 2, 2007, pp. 1-18.
  114. Ondrus, J. and Pigneur, Y., "Towards a Holistic Analysis of Mobile Payments: A Multiple Perspective Approach," Electronic Commerce Research and Applications, Vol. 5, No. 3, 2006, pp. 246-257. https://doi.org/10.1016/j.elerap.2005.09.003
  115. Park, C., "Hedonic and Utilitarian Values of Mobile Internet in Korea," International Journal of Mobile Communications, Vol. 4, No. 5, 2006, pp. 497-508. https://doi.org/10.1504/IJMC.2006.009256
  116. Parveen, F. Abessi, M. and Ainin, S., "Wireless Internet Using Mobile Devices (WIMDS) in Malaysia," International Journal of Mobile Communications, Vol. 7, No. 5, 2009, pp. 580-593. https://doi.org/10.1504/IJMC.2009.024394
  117. Passerini, K. Pattern, K. Bartolaccini, M. R. and Fjermestad, J., "Reflections and Trends in the Expansion of Cellular Wireless Services in the US and China," Communications of the ACM, Vol. 50, No. 10, 2007, pp. 25-28.
  118. Perry, M., O'Hara, K., Sellen, A., Brown, B. and Harper, R., "Dealing with Mobility: Understanding Access Anytime, Anywhere," ACM Transactions in Computer-Human Interaction", Vol. 8, No. 4, 2001, pp. 323-347. https://doi.org/10.1145/504704.504707
  119. Ponnusamy, V., "A Survey on Wired and Mobile Multicast Group Membership Management Protocol," International Journal of Mobile Communications, Vol. 7, No. 6, 2009, pp. 667-682. https://doi.org/10.1504/IJMC.2009.025537
  120. Pousttchi, K., "A Modeling Approach and Reference Models for the Analysis of Mobile Payment Use Cases," Electronic Commerce Research and Applications, Vol. 7, No. 2, 2008, pp. 182-201. https://doi.org/10.1016/j.elerap.2007.07.001
  121. Prammanee, S. and Moessner, K. (2008), "Mobile Multimodality: A Theoretical Approach to Facilitate Virtual Device Environments," Mobile Networks and Applications, Vol. 13, No. 6, 2008, pp. 569-582. https://doi.org/10.1007/s11036-008-0091-z
  122. Rajala, R. Rossi, M., Tuunainen, V. K. and Vihinen, J., "Revenue Logics of Mobile Entertainment Software - Observations from Companies Producing Mobile Games," Journal of Theoretical and Applied Electronic Commerce Research, Vol. 2, No. 2, 2007, pp. 34-47.
  123. Rao, S. and Troshani, I., "A Conceptual and Propositions for the Acceptance of Mobile Services," Journal of Theoretical and Applied Electronic Commerce Research, Vol. 2, No. 2, 2007, pp. 61-73.
  124. Rangone, A. and Renga, F. M., "B2E Mobile Internet: An Exploratory Study of Italian Applications," Business Process Management Journal, Vol. 12, No. 3, 2006, pp. 330-343. https://doi.org/10.1108/14637150610667999
  125. Roman, R. and Lopez, J., "Integrating Wireless Sensor Networks and the Internet: A Security Analysis," Internet Research, Vol. 19, No.2, 2009, pp. 246-259. https://doi.org/10.1108/10662240910952373
  126. Rossi, M., Tuunainen, V. K. and Pesonen, M., "Mobile Technology in Field Customer Service: Big Improvements with Small Changes," Business Process Management Journal, Vol. 1, No. 6, 2007, pp. 853-865.
  127. Ruiz-Martinez, A., Sanchez-martinez, D., Martinez-Montesinos, M. and Gomez-Skarmeta, A.F., "A Survey of ElectronicSignature Solutions in Mobile Devices," Journal of Theoretical and Applied Electronic Commerce Research. Vol. 2, No. 3, 2007, pp. 94-109.
  128. Ryoo, J. W., Choi, Y. B., Oh, T. H. and Corbin, G., "A Multi-dimensional Classification Framework for Developing Context-Specific Wireless Local Area Network Attack," International Journal of Mobile Communications, Vol. 7, No. 2, 2009, pp. 253-267. https://doi.org/10.1504/IJMC.2009.022444
  129. Sadeh, N., m-commerce Technologies, Services and Business Models, John Wiley and Sons, New York, 2002.
  130. Sakiyama, K., Batina, L., Preneel, B. and Verbauwhede, I., High-Performance Public-Key Cryptoprocessor for Wireless Mobile Applications," Mobile Networks and Applications, Vol. 12, No. 4, 2007, pp. 245-258. https://doi.org/10.1007/s11036-007-0020-6
  131. Samanta, S. K., Woods, J., Ghanbari, M. and Rahman, Z., "Tariff Balancing for Increased Subscription and Revenue in a Mobile Network," International Journal of Mobile Communications, Vol. 7, No. 2, 2009, pp. 213-231. https://doi.org/10.1504/IJMC.2009.022442
  132. Scomavacca, Jr. E. and Barnes, S. J., "Barcode Enabled m-commerce: Strategic Implications and Business Models," International Journal of Mobile Communications, Vol. 4, No. 3, 2006, pp. 163-177. https://doi.org/10.1504/IJMC.2006.008607
  133. Schierholz, R., Kolbe, L. M. and Brenner, W., "Mobilizing Customer Relationship Management: A Journey from Strategy to System Design," Business Process Management Journal, Vol. 13, No. 6, 2007, pp. 830-852. https://doi.org/10.1108/14637150710834587
  134. Shen, J. C., Shih, D. H., Wei, H. C. and Li, C. C., "Differential Quality-of-Service in Mobile Networks," International Journal of Mobile Communications, Vol. 6, No. 1, 2008, pp. 133-150. https://doi.org/10.1504/IJMC.2008.016008
  135. Shim, J. P., Varshney, U., Dekleva, S. and Knoerzer, G., "Mobile and Wireless Networks: Services, Evolution, and Issues," International Journal of Mobile Communications, Vol. 4, No. 4, pp. 2006, 405-417. https://doi.org/10.1504/IJMC.2006.008949
  136. Shin, D. H., "Towards an Understanding of the Consumer Acceptance of Mobile Wallet," Computers in Human Behavior, Vol. 25, No. 6, 2009, pp. 1343-1354. https://doi.org/10.1016/j.chb.2009.06.001
  137. Shiriram, R., Sugumaran, V. and Vivekanandan, K., "A Middleware for Information Processing in Mobile Computing Platforms," International Journal of Mobile Communications, Vol. 6, No. 5, 2008, pp. 646-666. https://doi.org/10.1504/IJMC.2008.019327
  138. Shoniregun, C. A., "Are Existing Internet Security Measures Guaranteed to Protect User Identity in the Financial Services Industry?," International Journal of Services Technology and Management, Vol. 4, No. 2, 2003, pp. 194-216. https://doi.org/10.1504/IJSTM.2003.002579
  139. Siddigi, J., Orth, W., Weyer, N., Tuisku, M., Pipan, G., Lopez-Gallego, M., Garcia, J.A. and Cecchi, M., "Secure ICT Services for Mobile and Wireless Communications," International Journal of Mobile Communications, Vol. 5, No. 5, 2007, pp. 572-589. https://doi.org/10.1504/IJMC.2007.013940
  140. Sinisalo, J., Salo, J., Karjaluoto, H., "Mobile Customer Relationship Management," Business Process Management Journal, Vol. 13, No. 6, 2007, pp. 771-787. https://doi.org/10.1108/14637150710834541
  141. Smith, A. D., "Exploring m-commerce in terms of Viability, Growth and Challenges," International Journal of Mobile Communications, Vol. 4, No. 6, 2006, pp. 682-703. https://doi.org/10.1504/IJMC.2006.010362
  142. Soh, J. O. B. and Tan, B. C. Y., " Mobile Gaming," Communications of the ACM, Vol. 51, No. 3, 2008, pp. 35-39.
  143. Song, J. K., Koo, C. M. and Kim, Y. J., "Investigating Antecedents of Behavioral Intentions in Mobile Commerce", Journal of Internet Commerce, Vol. 6, No. 1, 2008, pp. 13-34. https://doi.org/10.1300/J179v06n01_02
  144. Sulaiman, A. Jaafar, N. I. and Mohezar, S., "An Overview of Mobile Banking Adoption among the Urban Community," International Journal of Mobile Communications, Vol. 5, No. 2, 2007, pp. 157-168. https://doi.org/10.1504/IJMC.2007.011814
  145. Sun, J., Koong, K. S. and Poole, M. S., "Critical Success Factors for Context-Aware Mobile Communication Systems," International Journal of Mobile Communications, Vol. 7, No. 3, 2009, pp. 290-307. https://doi.org/10.1504/IJMC.2009.023673
  146. Sultan, F., and Rohm, A. J., Gao, T., "Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets," Journal of Interactive Marketing, Vol. 23, No. 4, 2009, pp. 308-320. https://doi.org/10.1016/j.intmar.2009.07.003
  147. Susilo, W. and Win, K. T., "Securing Personal Health Information Access in Mobile Healthcare Environment through Short Signature Schemes," International Journal of Mobile Communications, Vol. 5, No. 2, 2007, pp. 215-224. https://doi.org/10.1504/IJMC.2007.011816
  148. Tjondronegoro, D., Wang, L. and Joly, A., "Delivering a Fully Interactive Mobile TV," International Journal of Web Information Systems, Vol. 2 (3/4), 2006, pp. 197-211. https://doi.org/10.1108/17440080780000300
  149. Trifonova, A. and Ronchetti, M., "Hoarding Content for Mobile Learning," International Journal of Mobile Communications, Vol. 4, No. 4, 2006, pp. 459-476. https://doi.org/10.1504/IJMC.2006.008952
  150. Troshani, I. and Hill, S. R., "Linking Stakeholder Salience with Mobile Services Diffusion," International Journal of Mobile Communications, Vol. 7, No. 3, 2009, pp. 269-289. https://doi.org/10.1504/IJMC.2009.023672
  151. Tsai, H. S. and Gururajan, R., "Motivations and Challenges for M-Business Transformation: A Multiple-Case Study," Journal of Theoretical and Applied Electronic Commerce Research, Vol. 2, No. 2, 2007, pp. 19-33.
  152. Tsai, W. H., Lo, H. W. and Chou, W. C., "Evaluation of Mobile Services for the Future of 36 Operators," International Journal of Mobile Communications, Vol. 7, No. 4, 2009, pp. 470-493. https://doi.org/10.1504/IJMC.2009.023695
  153. Tung, W. F., Yuan, S. T. and Lin, B., "M-Library: A Mobile Service in Online WebPAC," International Journal of Mobile Communications, Vol. 5, No. 5, 2007, pp. 487-507. https://doi.org/10.1504/IJMC.2007.013929
  154. Turban, E., King, D., Lee, J., Liang, T. P. and Turban, D., Electronic Commerce 2010: A Managerial Perspective (6th Edition), Pearson Education, Inc., publishing as Prentice Hall, One Lake Street, Upper Saddle River, New Jersey, 07458, 2010.
  155. Turel, O. and Yuan, Y., "Investigating the Dynamics of the m-commerce Value System: A Comparative Viewpoint," International Journal of Mobile Communications, Vol. 4, No. 5, 2006, pp. 532-557. https://doi.org/10.1504/IJMC.2006.009258
  156. Uden, L. and Helo, P., "Designing Mobile Interfaces Using Activity Theory," International Journal of Mobile Communications, Vol. 6, No. 5, 2008, pp. 616-632. https://doi.org/10.1504/IJMC.2008.019325
  157. Valsecchi, M., Renga, F. M. and Rangone, A., "Mobile Customer Relationship Management: An Exploratory Analysis of Italian Applications," Business Process Management Journal, Vol. 13, No. 6, 2007, pp. 755-770. https://doi.org/10.1108/14637150710834532
  158. Van de Kar, E. and den Hengst, M., "Involving Users Early or in the Design Process: Closing the GAP between Mobile Information Services and their Users," Electronic Markets, Vol. 19, No. 1, 2009, pp. 31-42. https://doi.org/10.1007/s12525-008-0002-y
  159. Varshney, U. and Vetter, R., "A Framework for the Emerging Mobile Commerce Applications," Proceedings of the 34th Hawaii International Conference on System Sciences, Los Alamitos, CA: IEEE Computer Society Press, 2001.
  160. Varshney, U. and Vetter, R. J., "Mobile Commerce: Framework, Applications and Networking Support," Mobile Networks and Applications, Vol. 7, No. 3, 2002, pp. 185-198. https://doi.org/10.1023/A:1014570512129
  161. Varshney, U., Vetter, R. J., and Kalakota, R., "Mobile Commerce: A New Frontier," Computer, Vol. 33, No. 10, 2000, pp. 32-38.
  162. Varshney, U., "A Middleware Framework for Managing Transactions in Group-Oriented Mobile Commerce Services," Decision Support Systems, Vol. 46, No. 1, 2008, pp. 356-365. https://doi.org/10.1016/j.dss.2008.07.005
  163. Varshney, U. and Ravikumar, K., "Simulation-based Evaluation of Transactions Support for Group-Oriented Mobile Commerce," International Journal of Mobile Communications, Vol. 5, No. 5, 2007, pp. 528-539. https://doi.org/10.1504/IJMC.2007.013931
  164. Veijalainen, J. Terziyan, V. and Tirn, H., "Transaction Management for m-commerce at a Mobile Terminal," Electronic Commerce Research and Applications, Vol. 5, No. 3, 2006, pp. 229-245. https://doi.org/10.1016/j.elerap.2005.10.010
  165. Venkatesh, S. and Balasubramanian, S., "Mobile Marketing: A Synthesis and Prognosis," Journal of Interactive Marketing, Vol. 23, No. 2, 2009, pp. 118-129. https://doi.org/10.1016/j.intmar.2009.02.002
  166. Vijayalakshmi, M. and Kannan, A., "Proactive Location-based Context Aware Services Using Agents," International Journal of Mobile Communications, Vol. 7, No. 2, 2009, pp. 232-252. https://doi.org/10.1504/IJMC.2009.022443
  167. Wang, Y. S. and Liao, Y. W., "The Conceptualization and Measurement of m-commerce User Satisfaction," Computers in Human Behavior, Vol. 23, No. 1, 2007, pp. 381-398. https://doi.org/10.1016/j.chb.2004.10.017
  168. Wang, S. and Barnes, S. J., "An Analysis of the Potential for Mobile Auctions in China," International Journal of Mobile Communications, Vol. 7, No.1, 2009, pp. 36-49. https://doi.org/10.1504/IJMC.2009.021671
  169. Weber, A., "The Convergence of Mobile Data Phones, Consumer Electronics, and Wallets: Lessons from Japan," Telematics and Informatics, Vol. 24, No. 3, 2007, pp. 180-191. https://doi.org/10.1016/j.tele.2007.01.014
  170. Wei, R., "Motivations for Using the Mobile Phone for Mass Communications and Entertainment," Telematics and Informatics, Vol. 25, No. 1, 2008, pp. 36-46. https://doi.org/10.1016/j.tele.2006.03.001
  171. Wei, J., Liu, L. C. and Koong, K. S., "An Onion Ring Framework for Developing and Assessing Mobile Commerce Security," International Journal of Mobile Communications, Vol. 4, No. 2, 2006, pp. 128-142. https://doi.org/10.1504/IJMC.2006.008605
  172. Weng, S. S., Chou, Y. C. and Lin, B., "Developing a Dynamic Query System on Location-Based Services," International Journal of Mobile Communications, Vol. 4, No. 4, 2006, pp. 386-404. https://doi.org/10.1504/IJMC.2006.008948
  173. Wickramasinghe, N. and Goldberg, S., "Adaptive Mapping to Realization Methodology to Facilitate Mobile Initiatives in Healthcare," International Journal of Mobile Communications, Vol. 5, No. 3, 2007, pp. 300-318. https://doi.org/10.1504/IJMC.2007.012396
  174. Wu, J. H. and Wang, Y. M., "Development of a Tool for Selecting Mobile Shopping Site: A Customer Perspective," Electronic Commerce Research and Applications, Vol. 5, No. 3, 2006, pp. 192-200. https://doi.org/10.1016/j.elerap.2005.09.004
  175. Xu, J. J., Liao, S. Y. and Li, Q., "Combining Empirical Experimentation and Modeling Techniques: A Design Research Approach for Personalized Mobile Advertising Applications," Decision Support Systems, Vol. 44, No. 2, 2008, pp. 710-724. https://doi.org/10.1016/j.dss.2007.10.002
  176. Xu, H. and Gupta, S., "The Effects of Privacy Games and Personal Innovativeness on Potential and Experienced Customer's Adoption of Location-based Services," Electronic Markets, Vol. 19, Nos. 2-3, 2009, pp. 137-149. https://doi.org/10.1007/s12525-009-0012-4
  177. Xu, Z. C. and Yuan, Y. F., "The Impact of Context and Incentives on Mobile Service Adoption," International Journal of Mobile Communications, Vol. 7, No. 3, 2009, pp. 363-381. https://doi.org/10.1504/IJMC.2009.023677
  178. Xu, H., Oh, L. B. and Teo, H. H., "Perceived Effectiveness of Text vs. Multimedia Location-Based Advertising Messaging," International Journal of Mobile Communications, Vol. 7, No. 2, 2009, pp. 154-177. https://doi.org/10.1504/IJMC.2009.022440
  179. Yang, C. C. and Wang, F. L., "An Information Delivery System with Automatic Summarization for Mobile Commerce," Decision Support Systems, Vol. 43, No. 1, 2007, pp. 46-61. https://doi.org/10.1016/j.dss.2005.05.012
  180. Yang, K. and Jolly, L. D., "Age Cohort Analysis in Adoption of Mobile Data Services: gen Xers versus Baby Boomers," Journal of Consumer Marketing, Vol. 25, No. 5, 2008, pp. 272-280. https://doi.org/10.1108/07363760810890507
  181. Zarifopoulos, M. and Economides, A., "Evaluating Mobile Banking Portals," International Journal of Mobile Communications, Vol. 7, No. 1, 2009, pp. 66-90. https://doi.org/10.1504/IJMC.2009.021673
  182. Zeidler, C., Kittl, C. and Petrovic, O., "An Integrated Product Development Process for Mobile Software," International Journal of Mobile Communications, Vol. 6, No. 3, 2008, pp. 345-356. https://doi.org/10.1504/IJMC.2008.017515
  183. Zhang, J. J., Yuan. Y. and Archer, N.," Driving Forces for m-commerce Success. In Shaw, M. J. (Ed.): E-Business Management: Integration of Web Technologies with Business Models, Kluwer, Norwell - Massachusetts, 2004, pp. 51-76
  184. Zhang, D. , "Web Content Adaptation for Mobile handheld Devices," Communications of the ACM, Vol. 50, No. 2, 2007, pp. 75-79.
  185. Zhong, S. and Yang, R. Y., "Verifiable Distributed Oblivious Transfer and Mobile Agent Security," Mobile Networks and Applications, Vol. 11, No. 2, 2006, pp. 201-210. https://doi.org/10.1007/s11036-005-4472-2

피인용 문헌

  1. Research Trends and Its Determinants in Mobile Commerce Research (1999-2012) vol.2, pp.2, 2013, https://doi.org/10.7545/ajip.2013.2.2.150