Journal of the East Asian Society of Dietary Life (동아시아식생활학회지)

The East Asian Society of Dietary Life (동아시아식생활학회)
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Explorative Study on the Vietnamese' Selection of Korean Restaurants and Menu - Among Vietnamese who have Eaten at a Korean Restaurant -

베트남 현지 한식당 선택 및 메뉴 선택 속성에 관한 탐색적 연구 - 한식당 이용 경험이 있는 하노이 현지인을 대상으로 -

  • Kim, Hye-Young (Dept. of Hotel Management, Kyung Hee Cyber University) ;
  • Park, Kyu-Eun (Dept. of Culinary Science and Food Service, Kyung Hee University)
  • 김혜영 (경희사이버대학교 호텔경영학과) ;
  • 박규은 (경희대학교 조리외식경영학과 외식경영)
  • Received : 2010.09.10
  • Accepted : 2011.06.03
  • Published : 2011.06.30
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Abstract

The survey for this study was conducted in Vietnam, and was based on previous studies concerning Korean restaurant selection criteria and menu selection criteria that were done within Korea. The survey was conducted particularly, among Vietnamese who had eaten Korean food at a local Korean restaurant, in order to gain some perspective on the marketing of Korean restaurants in Vietnam. The results of the survey showed the following: (1) Vietnamese are very interested in Korean food; (2) they prefer unique recipes, and health food; (3) the main factors that affected selection of Korean restaurants were atmosphere, food features, sanitation, menu, and familiarity; (4) the main factors for a selecting dish from a Korean restaurant menu were social factors, menu, variety, recognition, uniqueness, and reasonable price. This study can contribute to the advancement of Korean restaurants in the Vietnamese market, which has been showing great interest in Korean culture and food.

Keywords

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