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Considering Service Factors in R&D Project Selection: Telecommunications and Broadcasting Convergence in Korea

  • 전효정 (충북대학교 경영정보학과) ;
  • 김태성 (충북대학교 경영정보학과/BK21 사업팀) ;
  • 연승준 (한국전자통신연구원 기술전략연구본부) ;
  • 하원규 (한국전자통신연구원 기술전략연구본부)
  • Received : 2011.01.31
  • Accepted : 2011.06.08
  • Published : 2011.06.30

Abstract

Digital Multimedia Broadcasting (DMB) and Internet Protocol Television (IPTV) are now in commercial service, tearing down the traditional boundaries between the telecommunications and broadcasting sectors. These latest developments also hold important implications for research projects in related areas. Both telecommunications and broadcasting being fields with a strong service orientation, market demand should be the primary consideration when selecting research and development (R&D) projects in these areas. This study presents a process for selecting converged telecommunications-broadcasting technology development projects from a demand-oriented perspective, using criteria that are based on projected future demand characteristics. Aimed at increasing the efficiency of the R&D project selection process in telecommunications and broadcasting convergence, this study can point out new directions in R&D management in this field.

Keywords

References

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