한국컴퓨터정보학회논문지 (Journal of the Korea Society of Computer and Information)

  • 제16권4호
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  • Pages.205-214
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  • 2011
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  • 1598-849X(pISSN)
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  • 2383-9945(eISSN)
한국컴퓨터정보학회 (Korean Society of Computer Information)
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퍼지 계층적 의사결정 기법과 컨조인트 분석을 활용한 국내 전자책 이용그룹의 요구수준 분석

Analysis of Electronic Book User Needs through Fuzzy AHP & Conjoint Analysis

  • 윤수진 (상명대학교 경영공학과) ;
  • 정호상 (상명대학교 경영공학과)
  • Yoon, Su-Jin (Dept. of Management Engineering, Sangmyung University) ;
  • Jung, Ho-Sang (Dept. of Management Engineering, Sangmyung University)
  • 투고 : 2011.03.24
  • 심사 : 2011.04.06
  • 발행 : 2011.04.30
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초록

Amazon.com의 Kindle의 성공과 더불어 국내에도 전자책 및 전자책 단말기에 대한 관심이 증가하고 있다. 본 논문에서는 퍼지 계층적 의사결정 기법과 컨조인트 분석을 활용하여 국내 전자책 이용 그룹의 요구수준을 분석하고자 한다. 우선 퍼지 계층적 의사결정기법을 활용하여 전자책 전문가를 대상으로 전자책 전용 단말기 구매에 영향을 미칠 수 있는 주요요인을 선별해 낸다. 다음으로 전자책 이용그룹을 대상으로 주요요인별 요구수준을 파악하기 위해 컨조인트 분석을 수행한다. 끝으로 연구의 의의와 한계, 향후 연구방향을 함께 제시한다.

With the success of Kindle, an electronic book reader developed by Amazon.com, there has been a growing interest in both electronic books and readers in Korea. In this paper, we analyze electronic book user needs through fuzzy analytic hierarchy process (AHP) and conjoint analysis. First, we select the important factors which can affect the intention to purchase electronic book readers by applying the fuzzy AHP with the help of electronic book experts. Next, we perform conjoint analysis to reveal the detailed needs of electronic book users for each of the selected factors. Some useful implications and research limitations are also presented with future research directions.

키워드

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