Journal of information and communication convergence engineering

The Korea Institute of Information and Commucation Engineering (한국정보통신학회)
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An Empirical Study on the Performance of Software Company with Software Type

  • Jang, Sung-Hee (School of Business Administration at Kyungpook National University) ;
  • Lee, Dong-Man (School of Business Administration at Kyungpook National University) ;
  • Choi, Moon-Jong (School of Business Administration at Kyungpook National University)
  • Received : 2011.03.17
  • Accepted : 2011.04.06
  • Published : 2011.04.30
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Abstract

The purpose of this study is to examine the factors influencing performance of software companies. This model tests various theoretical research hypotheses related to innovation, standardization and technology marketing strategy and software type. Smart PLS (Partial Least Square) 2.0 and SPSS 15.0 have been utilized for deriving the study results. The result of hypothesis testing is as follows. First, standardization and technology marketing strategy positively influence financial performance. Second, innovation, standardization and technology marketing strategy positively influence technical performance. Finally, mobile and non-mobile software companies was shown that innovation, standardization, and technology marketing strategy has different effects to financial and technical performance.

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References

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