KSII Transactions on Internet and Information Systems (TIIS)

Korean Society for Internet Information (한국인터넷정보학회)
권호 표지
DOI QR코드

DOI QR Code

Analyzing Moderating Effects of WiBro User Experiences

  • Received : 2010.07.21
  • Accepted : 2010.12.30
  • Published : 2011.01.31
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study is to explore the determinants of actual demand for wireless broadband (WiBro) services in Korea. To this end, this study identifies conceptual definitions of diverse latent variables and determines the significance of the causal relationship between independent and dependent variables. It then presents the nomadic user concept by testing the moderator effect. This study also proposes a revised Unified Theory of Acceptance and Use of Technology (UTAUT) model, which is an appropriate model for wireless communication services and users' attributes. Prior research has concentrated exclusively on the Technology Acceptance Model (TAM) based on future potential users. Compared to previous studies, the current research model and analysis results are useful in not only academic but also industry contexts.

Keywords

References

  1. B.G. Lee, J.H. Kwak, K.Y. Kim and S.J. Kim, "Technical innovation and 3.5 mobile phone generation: lessons from Korea," Telecommunications Policy, vol.33, no.5-6, pp.296-308, 2009.
  2. Korea Information Society Development Institute, "Research on user characteristics in wireless broadband internet," 2004.
  3. Korea Information Society Development Institute, "A Study on invigorating policy of wireless broadband internet service," 2008.
  4. D.H. Shin, "Potential user factors driving adoption of IPTV. What are customers expecting from IPTV?," Technologyal Forecasting and Social Change, vol.74, no.8, pp.1446-1464, 2007.
  5. M. Qinfei, J. Shaobo and Q. Gang, "Mobile commerce user study in China: a revised UTAUT Model," Tsinghua Science and Technology, vol.13, no.3, pp.257-264, 2008.
  6. I. Im, Y.B. Kim and H.J. Han, "The Effects of perceived risk and technology type on uses' acceptance of technologies," Information & Management, vol.45, no.1, pp.1-9, 2008.
  7. V. Venkatesh, M.G. Morris, G.B. Davis and F.D. Davis, "User acceptance of information technology: toward a unified view," MIS Quarterly, vol.27, no.3, pp.425-478, 2003.
  8. E. Karahanna and D.W. Straub, "The Psychological origins of perceived usefulness and ease-of-use," Information & Management, vol.35, no.4, pp.237-250, 1999.
  9. V. Venkatesh, "Determinants of perceived ease of use: integrating control, intrinsic motivation, and emotion into the technology acceptance model," Information System Research, vol.11, no.4, pp.342-365, 2000.
  10. H.N. Choi, "An Empirical study on factors influencing the use intention of mobile internet under the mobile characteristics," Korea Institute for Industrial Economics and Trade, vol.17, no.4, 2004.
  11. H.S. Yoo, M.Y. Kim and O.B. Kwon, "A Study of factors influencing ubiquitous computing service acceptance," Society for e-Business Studies, vol.13, no.2, pp.117-147, 2008.
  12. V. Mahajan and R.A. Peterson, "First-purchase diffusion models of new-product acceptance," Technological Forecasting and Social Change, vol.15, pp.127-146, 1979.
  13. E.C. Gabarino and J.A. Edell, "Cognitive effort, affect and choice," Journal of Consumer Research, vol.24, no.2, pp.147-158, 1997.
  14. H.K. So and S.Y. Son, "Structural equation model for customer satisfaction of wireless internet services," Korean Institute of Industrial Engineers, vol.14, no.2, pp.182-189, 2001.
  15. S.J. Yeon, S.H. Park and S.W. Kim, "A Dynamic diffusion model for managing customer's expectation and satisfaction," Technological Forecasting and Social Change, vol.73, pp.648-665, 2006.
  16. Y.M. Yoon, "IT development and life-style evolution," Korea Information Society Development Institute, 2005.
  17. J. Attali, "Homo nomad: nomadic human," Woongjin.com, 2005.
  18. J.K. Lee, "Nomadism, Hunamist," 2005.
  19. Boston Consulting Group, "Opportunity for developing technology and communication: the battle for the digital nomad," 2005.
  20. Susan Moger, "Book notice: digital nomad," Blackwell Publishers Ltd., vo.7, no.1, pp. 49-50, 1998.
  21. Y.W. Na et al., "Nomadic thinking and transformable clothing," Journal of the Korean Society of Costume, vol.53, no.8, pp.91-104, 2003.
  22. Makimoto, Tsugio and M. David, "Digital nomad," John Wiley & Sons, Chichester, ISBN0-471-97499-4, 1997.
  23. R.P. Bagozzi and Y.J. Yi, "Multitrait-multimethod matrices in consumer research," Journal of Consumer Research, vol.17, no.4, pp.426-439, 1991.