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Construction EC Strategy Model and Improving Fields for Global EC Transition

건설 EC화 활성화를 위한 상품별 전략모델 및 개선분야

  • Jang, Hyoun-Seung (School of Architecture, Seoul National University of Science & Technology) ;
  • Ock, Jong-Ho (School of Architecture, Seoul National University of Science & Technology) ;
  • Koo, Bon-Sang (School of Civil Engineering, Seoul National University of Science & Technology)
  • Received : 2011.01.20
  • Accepted : 2011.03.15
  • Published : 2011.04.20

Abstract

Since the early 1990s, Korean construction companies have strived to evolve into global Engineering Construction (EC) companies. However, such efforts have been unsuccessful, partly due to a lack of clear objectives and a misunderstanding of the direction that needed to be taken for such a change. A better understanding is required with respect to the need to transform into an EC company in the context of the rapidly changing global construction environment. This research investigates major EC companies from around the world, and assesses the status of domestic companies' efforts for EC transition. The results of these investigations revealed that domestic firms need to better prioritize their strengths for different markets, i.e., decide whether to implement directly, outsource or limit to process management. In addition, the investigations showed that the global market is shifting from monolithic projects to more complex projects. Such projects require firms with the ability to develop and implement high front-end investment strategies, planning capabilities, and pre-design management skills. Accordingly, we recommend that firms differentiate themselves by developing such a skill set required for specific products.

1980년대 후반부터 세계적으로 선진기업을 중심으로 글로벌 시장에 진출하기 위한 EC화에 주력을 하고 있지만, 사업의 형태가 생산성중심에서 수익성중심으로 바뀌고 발주자의 성향이 달라지고 있어 EC화라는 개념이 단순히 설계와 시공의 통합으로 보기에도 한계가 있다. 국내 건설기업의 EC화 추진현황을 살펴보면 EC화 추진정도가 높지는 않지만 가장 높은 공종별 EC화 추진은 일반건설업체의 건축공종으로 49%인 것으로 나타났다. 그 다음으로 일반건설업체의 토목부문(40.8%)과 전문건설업체의 토목(40%) 및 플랜트(40%) 상품으로 조사되었다. 기업이 EC화 전략을 통해 수익성과 효율성을 높이기 위해서 건설업체의 설문을 통해 각 사업별로 해당하는 프로세스의 집중투자 분야 및 가장 시급히 개선되어야 할 사항은 공통적으로는 기본설계, 실시 설계, 그리고 투자비조달 기능을 강화해야 하는 것으로 나타났다. 본 연구는 글로벌 건설기업의 업태별 분석과 국내 건설기업의 현황을 통해 시사점을 도출하고 기업에게 도움이 될 전략방향을 제시하였다.

Keywords

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