Journal of the Korea Fashion and Costume Design Association (한국의상디자인학회지)
- Volume 13 Issue 2
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- Pages.47-62
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- 2011
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- 1229-7240(pISSN)
Analysis of Knitwear Preferences and Purchase Behavior of University Students for Pullover Design Development Based upon Baekje Traditional Patterns as Culture Oriented Clothing Products
백제전통문양을 활용한 풀오버 패션문화상품 개발을 위한 대학생의 니트웨어 선호도와 구매행동 연구
- Suh, Mi-Young (Dept. of Fashion & Merchandising, Kongju National University) ;
- Kim, Byeong-Mee (Dept. of Fashion & Merchandising, Kongju National University) ;
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Lee, Mi-Sook
(Dept. of Fashion & Merchandising, Kongju National University)
- Received : 2011.02.17
- Accepted : 2011.03.29
- Published : 2011.06.30
Abstract
The purpose of this study was to investigate the knitwear preferences and purchase behaviors of university students. The subjects were 493 university students in Daejeon and Chungnam Provinces. The method of this study was a survey and measurement instruments were 34 stimuli which were manipulated pullover patterns and shapes and self-administrated questionnaire with knitwear design preference items and knitwear purchase behavior items. Data were analyzed by factor analysis, frequency analysis, Cronbach'
Keywords