Journal of the Korea Fashion and Costume Design Association (한국의상디자인학회지)
- Volume 13 Issue 4
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- Pages.51-67
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- 2011
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- 1229-7240(pISSN)
A Study on Knitwear Image Preference and Purchasing Behaviors by Benefit Sought in Clothing of Male University Students
남자 대학생의 의복추구혜택에 따른 니트웨어 선호이미지와 구매행동 연구
- Lee, Mi-Sook (Dept. of Fashion Design and Merchandising, Gongju National University) ;
- Suh, Seo-Young (Dept. of Clothing and Textiles, Chungnam National University)
- Received : 2011.08.15
- Accepted : 2011.11.04
- Published : 2011.12.31
Abstract
The purposes of this study were to segment male university students on the basis of benefit sought in clothing, and to investigate knitwear image preference and purchasing behaviors of each segmented market. The research method was a survey and subjects were 249 male university students in Daejeon and Chungnam province. The questionnaire consisted of measurement items for benefit sought in clothing, knitwear image preference, knitwear purchasing behaviors, and subject's demographic attributions. The data were analyzed by Cronbach's
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