Korea Journal of Hospital Management (한국병원경영학회지)
- Volume 16 Issue 4
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- Pages.17-34
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- 2011
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- 1226-6299(pISSN)
The Analysis of South Korea Medical Tourism Services for the Differences Perceptions by Medical Tourists and Hospital Staffs
의료관광객과 병원 종사자간의 한국 의료관광 서비스에 대한 인식차이 분석
- Han, Jae-Hyun (Center for Health Industry Management, Hallym University) ;
- Lee, Kyun-Jick (Dept. of Health Management, Hallym University)
- Received : 2011.07.29
- Accepted : 2011.11.25
- Published : 2011.12.30
Abstract
Recently, medical market has been changing not for the sake of treatment of the disease but for high quality of health. Therefore, South Korea medical tourism service needs to understand and improve for the differences perceptions of medical tourists and health professionals for customer satisfaction. The purpose of this study is to understand the structure of medical tourism market through theoretical consideration and to suggest the factors which need to be taken precedence for improvement of South Korea medical tourism service through analysis differences between consumers and suppliers. To analyze the difference of awareness, we reconstructed the questionnaires focussing on evaluation factors and articles about medical tourists selection attributes and health professionals way to invigoration through previous research and precedence study. After that, we also collected the data based on reconstructed questionnaires. After we compared each collected responses from medical tourists and health professionals, also analyzed the differences of awareness by applying Johari's Window to those differences. In conclusion, there is no relation between medical tourist and health professionals about th differences of awareness in functional quality and cost that is a direct effect to transaction in current medical tourism of South Korea. In contrast, there are differences of awareness between a process which support medical tourism and technical quality. Therefor, we expect to invigorate medical tourism by innovation of supportive process and technical quality.