Information and Communications Magazine (정보와 통신)

The Korean Institute of Commucations and Information Sciences (한국통신학회)
권호 표지

ICT 생태계 진화와 글로벌 ICT 리더의 사업전략

  • Published : 2011.11.30
Download PDF
⟨ Previous Next ⟩

Abstract

최근 스마트폰 확산과 함께 모바일 시장이 개방적인 PC진영으로 편입되면서 ICT 산업구조가 복잡한 개방적 생태계로 재편성되고 있다. 이에 본고에서는 가치 네트워크(Value Network) 관점에서 타 산업 사업자간 상생적 협력관계 구축을 통한 수익배분 모델 등 주요 글로벌 ICT 리더들의 사업전략을 분석하고, 단말 및 서비스 플랫폼을 중심으로 하는 새로운 ICT 생태계의 진화방향을 전망하고자 한다. 특히 앱스 토어를 기반으로 하여 단말 플랫폼을 확장하는 애플의 전략 과 웹을 기반으로 하는 서비스 플랫폼을 통해 이용자의 접점을 확장하는 구글의 사업전략을 비교 분석하여 향후 글로벌 ICT 산업의 전망과 시사점을 제시하고자 한다.

Keywords

References

  1. Funk, J. L. "The Emerging Value Network in the Mobile Phone Industry : The Case of Japan and its Implications for the Rest of the World," Telecommunication Policy, 33, pp. 4-18, 2009 https://doi.org/10.1016/j.telpol.2008.09.002
  2. Martin Kenney and Bryan Pon, "Structuring the Smartphone Industry: Is the Mobile Internet OS Platfonn the Key?" ETIA, Keskusteluaiheita Discussion Papers, Feb.10, 2011
  3. 권기덕 외. "스마트폰이 열어가는 미래," 삼성경제연구소 CEO Information, 2010
  4. 한국소프트웨어진흥원, "웹의 플랫폼화와 서비스 플랫폼기업 출현." SW Insight 정책리포, 07-02, 2007
  5. Frommer, D., "The Real Reason Wireless Carriers Love Android: Google is Paying Them To," (http://www.businessinsider.com), Accessed Sep. 27, 2011
  6. Apple, "iPhone Developed Program License Agreement," (http://www.eff.org/files/2010032_iphone_dev_agr.pdf).Accessed Sep. 27, 2011
  7. SK경영경제연구소, "사례분석을 통해본 서비스 플랫폼의 성공요인 및 시사점," 연구보고, 10-18, 2010
  8. Ricart-Costa, J.E., Subirana, B. and Valor-Sabatier, J. Sources of Information Value: Strategic Framing and the Transformation of Information Industries. Palgrave Macmilan, Basingstoke, Hampshire, 2004
  9. Fjeldstad, O.D., Becerra, M. and Narayanan, S. "Strategic Action in Network Industries: an Empirical Analysis of the European Mobile Phone Industry," Scandinavian Journal of Management 20, pp. 173-196, 2004 https://doi.org/10.1016/j.scaman.2004.05.007
  10. Li, F. and Whalley, J. 'Deconstruction of the Telecom munications Industry : from Value Chain to Value Network," Telecommunication Policy, 26, pp. 451-472. 2002 https://doi.org/10.1016/S0308-5961(02)00056-3
  11. De Lussanet, M. Mobilizing Content for 3G Delivery. Forrester, London. 2004
  12. Bleek, J. and Ernst, D. Collaborating to Compete: Using Strategic Alliances and Acquisitions in the Global Marketplace, Wiley, New York, 1993
  13. Madhavan, R., Koka, B. and Prescott, J. "Networks in transition: how Industry Events Reshape Interfirm Relationships." Strategic Management Journal, 19, pp. 439-459, 1998 https://doi.org/10.1002/(SICI)1097-0266(199805)19:5<439::AID-DIA952>3.0.CO;2-2
  14. Peppard, J. and Rylander, A., "From Value Chain to Value Network: Insights for Mobile Operators," European Management Journal, 24, Nos. 2-3, pp.128-141, 2006 https://doi.org/10.1016/j.emj.2006.03.003
  15. Iansiti, M. and Levien, R. The Keystone Advantage: What the New Dynamics of Business Ecosystems Means for Strategy, Innovation and Sustainability, Harvard Business School Press, 2004
  16. Anderson,J.C., Hakansson, H. and Johanson,J. "Dynamic Business Relationships with a Business Network Context," Journal of Marketing, 58(4), pp. 1-15, 1994 https://doi.org/10.2307/1251912
  17. SK경영경제연구소, "스마트폰 확산과 ICT 시장의 미래." 연구보고, 10-16, 2010
  18. West, J. and Mace, M., "Browsing as the Killer App : Explaining the Rapid Success of Apple's iPhone," Telecommunication Policy, 34(5-6), pp. 270-286, 2010 https://doi.org/10.1016/j.telpol.2009.12.002
  19. Linden, G., Kraemer, K. and Dedrick,J., "Who Captures Value in a Global Innovation System? The Case of Apple's iPod," Communications of the ACM, 52(3), pp.140-144, 2009 https://doi.org/10.1145/1467247.1467280
  20. West, J., & Mace, M. (2010). "Browsing as the Killer App : Explaining the Rapid Success of Apple's iPhone." Telecommunication Policy, doi:10.1016/j.telpol.2009.12.002.
  21. Goncalves, V., & Bailon, P. (2010). "Adding Value to the Network: Mobile Operator's Experiments with Software-as-a-Service and Platform-as-a-Setvice models." Telematics and Informatics, doi:10.1016/j.tele.2010.05.005.
  22. Clemons, E. K. and Madhani, N., "Regulation of Digital Businesses with Natural Monopolies or Third Party Payment Business Models: Antitrust Lessons from the Analysis of Google," 2010
  23. 한국전자통신연구원, "차세대 모바일 웹 애플리케이션 표준화 동향." 전자통신동향분석, 25-01. 2010
  24. SK경영경제연구소, "OS플랫폼 전쟁의 의미와 시사점 분석." 연구보고, 11-04, 2011
  25. Smith, M., & Elder, L. "Open ICT ecosystems transforming the developing world." Information Technologies and International Development, 6(1), pp. 65-71, 2010 https://doi.org/10.4018/jiit.2010040104