Journal of the Korea Safety Management & Science (대한안전경영과학회지)

Korea Safety Management & Science (대한안전경영과학회)
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The relationship between internal marketing and incremental innovation in small business

중소기업에서의 내부마케팅과 구성원들의 점진적 혁신의 관계에 대한 연구

  • Ahn, Kwan-Young (Department of Business Administration, Sangji University)
  • Received : 2011.10.10
  • Accepted : 2011.12.16
  • Published : 2011.12.31
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Abstract

This paper reviewed the relationship between internal marketing and incremental innovation, and the moderating effect of firm size. The results of hierarchical multiple regression analysis, based on the responses from 322 employees in small business, showed that almost internal marketing factors effects positively on incremental innovation. All internal marketing factors(CEO support, compensation system, education & training, internal communication, authority delegation) appeared to be related positively with process innovation and service innovation. And all other factors(compensation system, education & training, internal communication, authority delegation) except CEO support showed to have positive relationship with operation innovation. In the moderating effects, internal communication effects more positively on incremental innovation in large firm-size than in small firm-size. But delegation effects more positively on incremental innovation in small firm-size than in large firm-size.

Keywords

Acknowledgement

Supported by : 상지대학교

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