Asia pacific journal of information systems

The Korea Society of Management Information Systems (한국경영정보학회)
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Information Sharing on Blogosphere: An Impact of Trust and Online Privacy Concerns

  • Chai, Sang-Mi (Department of Business Administration, College of Business, Sangmyung University)
  • Received : 2011.01.20
  • Accepted : 2011.06.29
  • Published : 2011.09.30
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Abstract

Blog have become very popular with Internet users as one of the latest forms of online communication as well as knowledge sharing tools. However, blogs generate growing concerns regarding information privacy issues. This study, based on social exchange theory, presents results about bloggers' information sharing behavior. The 157 surveys are collected from a large university in the eastern U.S. The survey results indicate that trust which has four second order factors: economy based trust, trust in reciprocity, trust in other bloggers and trust in social interaction positively affects bloggers' information sharing behavior. However, online information privacy concerns have a negative impact on the relationship between trust and bloggers' information sharing behavior.

Keywords

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