A Study on an Characteristic E-commerce type of farm Enterprises

전자상거래형 농업경영체의 특성에 관한 연구

  • Kwon, Chung-Sub (Graduate school of Agricultural Economics, Kyungpook National University) ;
  • Jang, Woo-Whan (Department of Agricultural Economics, Kyungpook National University)
  • 권중섭 (경북대학교 농업경제학과) ;
  • 장우환 (경북대학교 농업경제학과)
  • Received : 2011.11.30
  • Accepted : 2011.12.20
  • Published : 2011.12.31

Abstract

The purpose of this study is a classification of farm typology and an analysis of characteristic e-commerce type of farm enterprises. The classification of sample farm enterprises thus results in six distinctively agribusiness type. The six identified types can be characteristic as follows: production type, processing type and distribution type, e-commerce type, export-agricultural type, amenity-tourism type. This article attempted to come up with workable strategies to solve these problems affecting e-commerce type farm enterprises. The main results this paper are as follows: 1) to make organization of e-commerce type farm enterprises to accomplish business goals 2) to find out solution for urgent problems and subjects of farm management 3) to practice profitable business model for e-commerce type. E-commerce type farm enterprises needs are not only technology transference but also farm management.

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