Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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The Comparative Analysis on the Change of People's Outdoor Space Preference according to Time Difference in Multi-Family Housing using a Conjoint Analysis

컨조인트 분석기법을 이용한 공동주택 옥외공간의 선호도 변화 비교 분석

  • Hwang, Kyu-Sung (Dept. of Real Estate Management and Counseling, Dong Eui Institute of Technology) ;
  • Lee, Chan-Ho (College of Business Administration, Pusan National University)
  • Received : 2011.09.23
  • Accepted : 2011.11.10
  • Published : 2011.11.30
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Abstract

The purpose of this study is to find how the preferred properties of potential users for the outdoor space of the multi-family housing complex had changed according to time differance and to select the target market through market segmentation. The study has identified that the most important property among four properties had been changed from a Communication to a Amenity according to time difference. This is shown that considering information and communication as an important properties had been changed to regarding leisure and culture facilities as valuable properties.

본 연구의 목적은 공동주택 옥외공간 설계와 계획을 위해 선행연구의 공동주택 수용자들의 옥외공간에 대한 선호가 시간의 흐름에 따라 어떤 변화가 있는지를 파악하고 시장세분화를 통해 세분시장을 선정하는데 있다. 본 연구에서는 중요속성이 Communication속성에서 Amenity속성으로 변화한 것을 밝혔다. 이는 정보 및 교류, 집회 속성을 중요하게 생각하던 것이 여가 및 문화시설을 중시하는 경향으로 바뀌었음을 보여주고 있는 것이다.

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References

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