Journal of the Korea Society of Computer and Information (한국컴퓨터정보학회논문지)

Korean Society of Computer Information (한국컴퓨터정보학회)
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Effect of Website Quality on Silver Portal Adoption: Focused on Perception of Potential Users Who Are Over 40 Years Old

웹품질요인이 실버포탈 수용에 미치는 영향에 관한 연구: 40세 이상의 잠재 실버포탈 이용자의 인식도를 중심으로

  • 윤종수 (강남대학교 경영대학) ;
  • 김유정 (호서대학교 디지털비즈니스학부) ;
  • 김재영 (고려대학교 기업경영연구원) ;
  • 윤종욱 (협성대학교 경영대학) ;
  • Received : 2010.02.08
  • Accepted : 2010.04.21
  • Published : 2010.06.30
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Abstract

Senior Internet users have been tremendously increasing for the past few years in line with increase in the aging populations, and silver portals began to provide some sorts of services to them in Korea. Thus, this paper aimed at identifying Web quality factors of silver portal for its successful adoption, and examining the moderating effects of gender on the relations between Web quality factors and intention to use. Information quality, system quality, service quality and entertainment quality were identified as Web quality factors of silver portal based on the intensive review on prior researches. A total of surveys 525 from the potential users of silver portal, who are over 40 years old, were analyzed to verify our research model. The findings show that information quality, system quality, and entertainment quality are related to intention to use whereas service quality has no relationship with intention to use. It is found that gender moderates the relationship between entertainment quality and intention to use.

인구의 고령화 현상과 맞물려 인터넷 이용인구의 연령대별 분포에서도 최근 몇 년 간 중장년층 인구의 인터넷의존도가 급격히 증가하고 있으며, 이들을 위한 실버포탈이 등장하고 있다. 이에 본 연구에서는 40세 이상의 잠재 실버포탈 이용자들을 대상으로 하여 실버포탈의 성공적 수용을 위한 품질요인을 규명하고자 하였다. 또한 인구통계학적 특성(성별)이 실버포탈 품질요인과 이용의도간의 관계에 미치는 영향도 규명하고자 하였다. 이러한 본 연구의 목적을 달성하기 위해, 관련 문헌들에 대한 검토를 통해 실버포탈 품질요인으로 정보품질, 시스템품질, 서비스품질 및 오락품질을 도출하였으며, 성별을 조절변수로 선택하였다. 이러한 연구변수의 정의를 토대로, 본 연구에서는 국내의 수도권 지역에 거주하는 40세 이상의 잠재 실버포탈 이용자들을 대상으로 설문지를 의뢰하여 통계분석을 수행하였다. 분석결과, 정보품질, 시스템품질과 오락품질은 실버포탈 이용의도와 관련성이 있는 반면에 서비스품질은 이용의도와 관련성이 없다는 것을 파악할 수 있었다. 또한 실버포탈의 오락품질과 이용의도간의 관계에 대해 성별의 조절효과가 있음이 밝혀졌다.

Keywords

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