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Knowledge Extraction from Affective Data using Rough Sets Model and Comparison between Rough Sets Theory and Statistical Method

러프집합이론을 중심으로 한 감성 지식 추출 및 통계분석과의 비교 연구

  • Hong, Seung-Woo (Department of Information Management Engineering, Korea University) ;
  • Park, Jae-Kyu (Department of Information Management Engineering, Korea University) ;
  • Park, Sung-Joon (Department of Industrial and Management Engineering, Namseoul University) ;
  • Jung, Eui-S. (Department of Information Management Engineering, Korea University)
  • 홍승우 (고려대학교 정보경영공학과) ;
  • 박재규 (고려대학교 정보경영공학과) ;
  • 박성준 (남서울대학교 산업경영공학과) ;
  • 정의승 (고려대학교 정보경영공학과)
  • Received : 2010.06.07
  • Accepted : 2010.07.09
  • Published : 2010.08.31

Abstract

The aim of affective engineering is to develop a new product by translating customer affections into design factors. Affective data have so far been analyzed using a multivariate statistical analysis, but the affective data do not always have linear features assumed under normal distribution. Rough sets model is an effective method for knowledge discovery under uncertainty, imprecision and fuzziness. Rough sets model is to deal with any type of data regardless of their linearity characteristics. Therefore, this study utilizes rough sets model to extract affective knowledge from affective data. Four types of scent alternatives and four types of sounds were designed and the experiment was performed to look into affective differences in subject's preference on air conditioner. Finally, the purpose of this study also is to extract knowledge from affective data using rough sets model and to figure out the relationships between rough sets based affective engineering method and statistical one. The result of a case study shows that the proposed approach can effectively extract affective knowledge from affective data and is able to discover the relationships between customer affections and design factors. This study also shows similar results between rough sets model and statistical method, but it can be made more valuable by comparing fuzzy theory, neural network and multivariate statistical methods.

Keywords

References

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