Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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A Qualitative Study on Information Quality Recognition of Fashion Designers & Merchandisers : Focused on Satisfaction/Dissatisfaction Factors

패션상품기획자의 정보품질 인식에 대한 질적연구 : 이용정보에 대한 만족/불만족요인을 중심으로

  • Hur, Jin-Hee (Dept. of Clothing & Textiles, Kyungpook National University) ;
  • Ku, Yang-Suk (Dept. of Clothing & Textiles, Kyungpook National University)
  • Received : 2009.09.16
  • Accepted : 2010.01.28
  • Published : 2010.02.28
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Abstract

This study was fulfilled in the purpose of proposing construction strategies of fashion information industry through the analysis of information user's satisfaction/dissatisfaction on information quality. The research was performed through a depth interview. Data were collected from 18 fashion information users(designers and merchandisers) who were working at fashion apparel industry during October to November 2007. Results from the study showed that there were three dimensions and 18 components of satisfaction/dissatisfaction on fashion information quality: Information quality(understandability, value-added, level of detail, relevance, diversity, objectivity, completeness, accuracy, quantitativeness), Service quality(responsiveness, accessibility, cost efficiency, empathy, reliability), System quality(currency, ease of use, format, timeliness). And the information users were perceiving that there were some changes in notion of preferring information, searching for information and usage of information.

Keywords

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