Korea Journal of Hospital Management (한국병원경영학회지)

Korean Society of Hospital Management (한국병원경영학회)
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A Strategy Based on Revenue Management for Revenue Increase in Hospital Health Promotion Center

수익경영 기반 종합건강검진센터 수익 증대 전략

  • Han, Yun (Department of Statistics, Inha University) ;
  • Lee, Jae-June (Department of Statistics, Inha University)
  • 한윤 (인하대학교통계학과) ;
  • 이재준 (인하대학교통계학과)
  • Received : 2009.12.29
  • Accepted : 2010.02.26
  • Published : 2010.03.30
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Abstract

A Health Promotion Center (HPC) whose capacity is partially idle causes inefficiency in resource usage of a country as well as the hospital itself. Meanwhile, Increased demand in HPC would lead to increased revenue for the HPC as well as reduced national expenditures on healthcare. We introduced a way to enhance revenue by Revenue Management (RM) on HPC services, in which demand forecasting and pricing strategies are considered. In addition, a real data analysis had been performed to evaluate the usefulness of the proposed approach.

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