동아시아식생활학회지 (Journal of the East Asian Society of Dietary Life)

  • 제20권1호
  • /
  • Pages.128-137
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  • 2010
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  • 1225-6781(pISSN)
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  • 2288-8802(eISSN)
동아시아식생활학회 (The East Asian Society of Dietary Life)
권호 표지

외식 소비자의 일반적 특성 및 외식 목적에 따른 외식 행동

Relationship between the Characteristics of Consumers, Purpose of Dining-out and Dining-out Behavior

  • 김주연 (경희대학교 국제관광전략연구소)
  • Kim, Ju-Yeon (International Tourism Strategy Institute, Kyung Hee University)
  • 투고 : 2009.08.24
  • 심사 : 2010.01.25
  • 발행 : 2010.02.28
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초록

Due to the increasing income of married working couples, people have become accustomed to dining out and spending more money when doing so. As a result, various restaurants are operating and new concept restaurants are emerging to meet the needs of customers. The purpose of dining-out depends upon who the companion is and the choice of restaurant and spending seems to be affected by the purpose. In addition, characteristics of consumers influence their dining-out behaviors. This study explored the relationship the between characteristics of consumers and their reasons for eating-out purpose, choice of restaurant, spending habits and preferred restaurant type.

키워드

참고문헌

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