Asia Marketing Journal
- Volume 12 Issue 2
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- Pages.177-196
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- 2010
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- 1598-7868(pISSN)
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- 2765-6500(eISSN)
PRIORITIES, PROGRESS, AND PERSPECTIVES ON BRANDING
- Keller, Kevin Lane (Marketing at the Tuck School of Business at Dartmouth College)
- Received : 2010.05.20
- Accepted : 2010.07.14
- Published : 2010.07.31
Abstract
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