International Journal of Human Ecology

The Korean Home Economics Association (대한가정학회)
권호 표지

Information Sources for Investment Decisions of U.S. Elderly Consumers

  • Received : 2010.09.30
  • Accepted : 2010.11.27
  • Published : 2010.12.30
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Abstract

Using data from the 2007 SCF, this study examined the use of information source for investment decisions of elderly consumers. The results indicated that many elderly consumers (about 88%) involved savings /investment decisions. The elderly used 'Experts' (39.48%) as a major information source for their investment decisions, followed by 'Friends' (24.18%). The results of the multinomial logit analysis suggested that the perceived value, the cost for search, knowledge, risk and some of the demographic factors were significantly related to the choice of the information sources for investments by elderly consumers.

Keywords

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