Journal of Korean Society of Industrial and Systems Engineering (산업경영시스템학회지)

Society of Korea Industrial and System Engineering (한국산업경영시스템학회)
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A Comparison of Acceptance Factors for e-Commerce Systems between Countries

전자상거래 시스템 수용의 결정 요인에 관한 국가 간 비교 연구

  • 김종수 (한남대학교 산업경영공학과)
  • Received : 2010.11.17
  • Accepted : 2010.12.06
  • Published : 2010.12.31
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Abstract

Business models of e-commerce which have been successfully applied in a developed society do not always guarantee success in other environments where the degree of IT availability differs. This is due to the difference of culture, systems and technological basis among the countries. This study aimed to compare e-commerce system acceptance in countries with different environments and to identify the determining factors for the acceptance of e-commerce. The result shows that, in order to make e-commerce easily accepted in countries with different IT environments, factors such as trust, reputation and usefulness should be addressed more sincerely in the business strategy.

Keywords

References

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