A Study on the Appearance Management Behavior and Clothing Benefits of Male and Female College Students - Focused on the Effects of Value Systems and Social Self-concept -

남녀 대학생의 외모관리 행동과 의복추구혜택에 관한 연구 - 가치관과 사회적 자아의 영향력을 중심으로 -

The purpose of this study is to examine the effect of value systems and social self-concept on the appearance management behavior and clothing benefits according to gender. The data were collected via a self-administered questionnaire from 453 male and female college students in Jecheon and analyzed by factor analysis, correlation analysis, multiple regression, and t-test. The results of this study were as follows: 1. Value systems and clothing benefits classified into four factors respectively. 2. There existed significant differences according to gender in value system factors, social self-concept, appearance management behaviors and clothing benefit factors. 3. There existed correlations between value system factors and social self-concept. For male students, four factors of value system were correlated with social self-concept. But only one factor(pursuit of peaceful and secure life) was correlated with social self-concept for female students. 4. In male and female students, appearance management behaviors and clothing benefits were influenced by various value system factors and social self-concept.