Journal of KIISE:Software and Applications (한국정보과학회논문지:소프트웨어및응용)

Korean Institute of Information Scientists and Engineers (한국정보과학회)
권호 표지

DTV Interactive Advertisement Authoring Tool Using Sketch Input and Evaluation Function

사용자 스케치 입력과 평가 함수를 이용한 디지털방송용 양방향광고 생성 도구

  • 박태진 (연세대학교 컴퓨터과학과) ;
  • 최윤철 (연세대학교 컴퓨터과학과)
  • Published : 2010.01.15
Download PDF
⟨ Previous Next ⟩

Abstract

Interactive broadcasting service using wired/wireless Internet return channel has strong ripple effect. It allows the audiences to participate actively to the program they are watching, and communicating. This paper develops an authoring tool that makes an object-formed interactive advertisement from extracted areas of the advertising object the user specified in TV programs. In the authoring tool, the advertisement producer specifies the target object subjectively and the selected object keeps moving here and there repeatedly. Therefore, it is hard to make an object-formed interactive advertisement with existing tools. This paper suggests sketch-based interface technique for extracting advertising objects, and also provide evaluation functions to correct any sketch error. This paper also converts the area of object into MPEG-4 BIFS codes for authoring the object-formed interactive advertisement.

유무선 데이터방송을 이용한 양방향광고 서비스는 시청자들로 하여금 시청 중인 프로그램에 능동적으로 참여할 수 있게 하고, 방송 매체와의 소통을 가능하게 만들어 그 파급효과가 매우 크다. 본 연구에서는 방송 컨텐츠 내용 중 특정 객체를 지정하고 객체의 연속되는 동적 영역정보를 추출한 후 이를 객체 형태의 양방향광고로 제작하는 시스템을 개발한다. 방송 컨텐츠 내용 중 광고객체의 선택은 광고제작자의 주관적인 판단에 따르고 선택된 객체는 TV 프로그램 진행에 따라 지속적으로 움직이며 출현과 사라짐을 반복한다. 그러므로 기존의 데이터방송용 저작도구로는 객체 형태의 양방향광고 생성이 쉽지 않다. 본 연구에서는 스케치 입력 인터페이스를 이용한 광고객체 추출 기법을 제안하고 평가 함수를 통해 입력 오류를 수정하거나 광고 효과를 높여줄 수 있는 기법을 제시한다. 또한 최종 광고객체의 시공간 영역정보를 MPEG-4 BIFS로 변환하여 디지털방송 양방향 광고로 생성하고 그 효과를 밝힌다.

Keywords

References

  1. S. Lee, K. Song, "The Study on Consumer's Buying Behavior(T-commerce) with Two-way TV Advertising," KOBACO Advertising Research, vol.82, pp.215-233, 2008. (in Korean)
  2. S. Lee, J. Tak, "An Experimental Study on the Effectiveness of Interactive TV Advertising," KOBACO Advertising Research, vol.71, pp.177-196, 2006. (in Korean)
  3. H. Yoon, "Interactive Broadcastin on U-Cast environment," TELECOM, vol.23, no.2, pp.67-73, 2007. (in Korean)
  4. IBM MPEG-4 Technologies, http://researchweb. watson.ibm.com/mpeg4/
  5. Net&tv, http://www.netntv.co.kr/html/pro_studio.html
  6. Informatics and Telematics Institute, http://media. iti.gr/MPEG4/index.htm
  7. Y. Tsaig and A. Averbuch, "Automatic Segmentation of Moving Objects in Video Sequences: A Region Labeling Approach," IEEE Transaction on Circuits and Systems Video Technology, vol.12, no.7, pp.597-612, 2002. https://doi.org/10.1109/TCSVT.2002.800513
  8. S. Kwak, B. Ko, H. Byun, "Salient Object Extraction from Video Sequences using Contrast Map and Motion Information," Journal of KIISE : Software and Applications, vol.32, no.11, pp. 1121-1136, 2005. (in Korean)
  9. S. Kim, S. Park, M. Kim, "Central Object Extraction for Object-Based Image Retrieval," Lecture Notes in Computer Science, vol.2728, pp. 523-528, 2003.
  10. Qi Tian, Ying Wu, and Thomas S. Huang, "Combine user defined region-of-interest and spatial layout for image retrieval," Proceedings of International Conference on Image Processing, vol.3, pp.746-749, 2000.
  11. N. Nitta, Y. Takahashi, and N. Babaguchi, "Automatic personalized video abstraction for sports videos using metadata," Multimedia Tools and Applications, vol.41, issue 1, pp.1-25, 2009. https://doi.org/10.1007/s11042-008-0217-0
  12. J. Han, D. Farin, P. With, and W. Lao, "Real- Time Video Content Analysis Tool for Consumer Media Storage System," IEEE Transactions on Consumer Electronics, vol.52, no.3, pp.870-878, AUGUST 2006. https://doi.org/10.1109/TCE.2006.1706483
  13. J. Jeong, S. Hong, J. Nang, M. Ha, B. Jung, G. Kim, "A Video Abstraction Algorithm Reflecting Various Users Requirement," Journal of KIISE : Software and Applications, vol.30, no.7, pp.599- 609, Aug, 2003. (in Korean)
  14. ISO/IEC 14496-11, Coding of audio-visual objects, Part 11: Scene description and Application engine (BIFS, XMT, MPEG-J).
  15. VRML Architecture Group, The Virtual Reality Modeling Language, ISO/IEC DIS 14772-1, Apr, 1997.
  16. S. Kim, C. Kwak, M. Kim, "The Development of Real-time Video Associated Data Service System for T-DMB," Journal of Broadcast Engineering, vol.10, no.4, pp.474-487, Dec, 2005. (in Korean)
  17. Yu-jin Zhang, "Advances in Image And Video Segmentation," IRM Press, May 2006.
  18. K. Yoon and S. Jun, "Real-Time Video Indexing and Non-Linear Video Browsing for DTV Receivers," Journal of Broadcast Engineering, vol.7, no.2, pp.79-87, 2002. (in Korean)
  19. J. Saarela and B. Merialdo, "Using Content Models to Builds Audio-Video Summaries," Proceedings of SPIE on Electronic Imaging, pp.318-321, Jan. 1999.