References
- 나준희, 이용학, 박종엽. (2007). 공익제시 유형이 공익연계마케팅의 평가에 미치는 영향. 경영학연구, 36(2), 551-572.
- 박은아, 허연주, 유흥구. (2005). 공익연계 광고에서 브랜드-공익의 관련성과 소비자 참여방법이 광고효과에 미치는 영향. 한국방송학보, 19(1), 286-315.
- 안광호, 이지은, 전주언. (2008). 명품브랜드-자아동일시가 브랜드 애착과 브랜드 몰입에 미치는 영향-조절초점의 조절효과. 한국마케팅저널, 10(4), 1-33.
- 양윤, 전규민. (2009). 성향 및 상황 조절초점이 행동/무행동에 대한 소비자 후회에 미치는 영향. 한국심리학회지: 소비자광고, 10(3), 513-533.
- 윤남희. (2008). 의복구매 의사결정과정에 나타나는 가격 관련 반응. 서울대학교 대학원 박사학위 논문.
- 이유재, 라선아. (2002) 브랜드 퍼스낼리티-브랜드 동일시-브랜드 자산모형: 이용자와 비이용자 간 차이에 대한 탐색적 연구, 마케팅연구, 17(3), 1-33.
- 조형오. (2006). 기업의 공익활동의 유형이 기업에 대한 인지적 반응과 광고메세지에 대한 반응과정에 미치는 영향: 공익적 부합성과 호감도 차원의 매개역할을 중심으로. 광고학연구, 17(5), 91-102.
- 최낙환, 박덕수, 나광진. (2009) 기업연상의 긍정적 행동유발효과에 대한 제품소비의 자아표현욕구 충족성과 자아 동일시의 역할. 마케팅관리연구, 14(4), 233-256.
- Becker-Olson, K. L., Cudmore, B. A., & HiIl, R. P. (2006). The impact of perceived corporate social responsibility on consumer behavior. Journal of Business Research, 59(1), 46-53. https://doi.org/10.1016/j.jbusres.2005.01.001
- Bhattacharya, C. B., Rao, H., & Glynn, M. A. (1995). Understanding bond of identification: An investigation of its correlates among art museum member. Journal of Marketing, 59(4), 46-57. https://doi.org/10.2307/1252327
- Brown, T. J., & Dacin, P. A. (1997). The company and the product: Corporate associations and consumer product responses. Journal of Marketing, 61(1), 68-84. https://doi.org/10.2307/1252190
- Carroll, A. B. (1979). A three dimensional conceptual model of corporate social performance. Academy Management of Review, 4(4), 497-505.
- Chernev, A. (2004). Goal-attribute compatibility in consumer choice. Journal of Consumer Psychology, 14(1-2), 141-150. https://doi.org/10.1207/s15327663jcp1401&2_16
- Creyer. E. H., & Ross, W. T. (1997). The influence of behavior on purchase intention: Do consumer really care about business ethics? Journal of Consumer Marketing, 14(6), 421-432. https://doi.org/10.1108/07363769710185999
- Crowe, E., & Higgins, E. T. (1997). Regulatory focus and strategic inclinations: Promotion and prevention in decisionmaking. Organizational Behavior & Human Decision Processes, 69(2), 117-132. https://doi.org/10.1006/obhd.1996.2675
- Drumwright, M. E. (1996). Company advertising with social dimension: The role of noneconomic criteria. Journal of Marketing, 60(4), 71-87. https://doi.org/10.2307/1251902
- Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. https://doi.org/10.2307/3151312
- Gerbing, D. W., & Anderson, J. C. (1993). Monte Carlo evaluations of goodnesss of fit indices for structural equation models. In K. A. Bollen & J. S. Long (Eds.), Testsing structural equation models (pp. 40-65). Newbury Park: Sage.
- Grewal, D., Monroe, K. B., & Krishnan, R (1998). The effects of price-comparison advertising on buyers' perceptions of acquisition value, transaction value, and behavior intentions. Journal of Marketing, 62(2), 48-59. https://doi.org/10.2307/1251802
- Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis (7th ed.). New Jersey: Prentice Hall.
- Higgins, E. T. (1997). Beyond pleasure and pain. American Psychologist, 52(12), 1280-1300. https://doi.org/10.1037/0003-066X.52.12.1280
- Lichtenstein, D. R, Drumwright, M. E., & Braig, B. M. (2004). The effect of corporate social responsibility on customer donations to corporate-supported non-profits. Journal of Marketing, 68(4), 16-32. https://doi.org/10.1509/jmkg.68.4.16.42726
- Liu, T., Wang, C., & Wu, L. (2010) Moderators of the negativity effect: Commitment, identification, and consumer sensitivity to corporate social performance. Psychology & Marketing, 27(1), 54-70. https://doi.org/10.1002/mar.20319
- Long, M. M., & Shiffinan, L. G. (2000). Consumption values and relationships: Segmenting the market for frequency programs. Journal of Consumer Marketing, 17(3), 214-232. https://doi.org/10.1108/07363760010329201
- Rio, A. B. D., Vaquez, R, & Iglesias, V. (2001). The effects of brand associations on consumer response. Journal of Consumer Marketing, 18(4/5), 410-425. https://doi.org/10.1108/07363760110398808
- Ross, J. K., Patterson, L. T., & Stutts, M. A. (1992). Consumer perception of organizations that use cause relate marketing. Journal of the Academy of Marketing Science, 20(1), 93-97. https://doi.org/10.1007/BF02723480
- Sen, S., & Bhattacharya, C. B. (2001). Dose doing good always lead to doing better? Consumer reactions to corporate social responsibility. Journal of Marketing Research, 38(2), 225-243. https://doi.org/10.1509/jmkr.38.2.225.18838
- Strahilevitz, M. (1999). The effect of product type and donation magnitude on willingness to pay more for a pay charity- linked brand. Journal of Consumer Psychology, 8(3), 215-241. https://doi.org/10.1207/s15327663jcp0803_02
- Tajfel, H. (1982). Social psychology of intergroup relations. Annual Review of Psychology, 33, 1-39. https://doi.org/10.1146/annurev.ps.33.020182.000245
- Underwood, R., Bond, E., & Baer, R (2001). Building service brands via social identity: Lessons from the sports marketplace. Journal of Marketing Theory and Practice, 9(1), 1-13.
- Varadarajan. P. R, & Menon, A. (1988). Cause-related marketing: A coalignment of marketing strategy and corporate philanthropy. Journal of Marketing, 52(3), 58-74. https://doi.org/10.2307/1251450