Importance and Influence in Factors of Selecting Dental Clinics in Some Regions

일부지역의 치과병·의원 선택요인의 중요도와 영향

  • Chun, Ae-Jong (Department of Dental Hygiene, Taegu Science College) ;
  • Lee, Ka-Yean (Department of Dental Hygiene, Choonhae college of Health sciences)
  • Received : 2009.12.24
  • Accepted : 2010.02.22
  • Published : 2010.02.28

Abstract

The purpose of this study was to offer the importance on factors of selecting dental institution according to general characteristics targeting general dental patients, and the information of having important influence upon choosing dental clinic and dental hospital. The survey was carried out from August 2009 to September. As a result of analyzing SAS(ver 9.1), the following conclusions were obtained. In the importance on factors of selecting dental institution according to general characteristics, it was thought to be important in convenience of movement or mobility such as distance, transportation, and parking convenience according to age level. According to final academic background, the importance in a factor of rumor in dental clinic was high(p < 0.05). According to job, the significant difference was shown in rumor of dentistry and parking convenience(p < 0.05). According to income, the factor in the appearance of training a medical specialist was indicated to be statistically higher in the group with over 5 million won than the group with under 2 million won(p < 0.05). Given seeing the distribution of opinion about dental hospitals (comparison with dental clinics), the excellence in the medical staff's ability was indicated to be the highest in all of the factor of influencing the use satisfaction(${\beta}=0.18$), the factor of influencing the recommendation level(${\beta}=0.21$), and the factor of influencing the re-use intention(OR=2.09).

본 연구는 일반치과환자의 대상으로 일반적 특성에 따른 치과 의료기관 선택요인에 관한 중요도와 치과의원과 치과병원의 선택에 중요한 영향을 미치는 정보를 제공하고자 2009년 8월부터 9월까지 조사 한 것으로 SAS(ver 9.1)분석결과 다음과 같은 결론을 얻었다. 1. 일반적 특성에 따른 치과의료기관 선택요인에 관한 중요도를 비교한 결과 연령대에 따 라서 거리, 교통, 주차편리 같은 거동이나 이동성의 편리를 중요하게 생각하고, 최종 학력에 따라서는 치과소문요인의 중요도가 높으며,(p<0.05) 직업에 따라서는 치과소문, 주차편리의 중요도에 유의한 차이가 나타났다.(p<0.05) 소득에 따라서는 전문의 수련 여부요인이 200만원 미만인 집단보다 500만원이상인 집단이 통계적으로 높게 나타났다.(p<0.05) 2. 대상 치과의원을 방문한 환자들의 방문경로는 소문이 23.7%로 가장 많았으며 다음으로 의료진 및 직원의 소개, 가족의 권유가 각각 17.7%로 나타났는데 이는 인터넷이 발달해 있는 지금도 소문이나 가족의 권유 등 구전의 효과가 크다는 것을 알 수 있다. 3. 추천도에 영향을 미치는 요인에서는 Model I에서는 의료진 실력 우수(p=0.013), 의료 정보 획득 편리(p=0.014), 예약제도 편리(p=0.029), 최신시설(p=0.001), 고가 치료비(p=0.027)은 통계적으로도 유의한 결과를 보였으며, Model II에서는 인테리어(p=0.009), 치과 이름(p=0.027)은 통계적으로도 유의한 결과를 보였다. 4. 재이용 의사에 영향을 미치는 요인에서는 Model I에서는 의료정보 획득편리(OR=0.64)와 고가의 치료비(OR=1.74)가 통계적으로 유의한 결과를 보였으며, Model 에서는 야간 및 공휴일 진료여부(OR=1.47)가 통계적으로 유의한 결과를 보였다.

Keywords

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