한국의 그린 비즈니스/IT 실태분석을 통한 추진전략 우선순위 도출에 관한 연구

Development of Korean Green Business/IT Strategies Based on Priority Analysis

  • Kim, Jae-Kyeong (School of Management and Management Research Institute, Kyunghee University) ;
  • Choi, Ju-Choel (School of Management and Management Research Institute, Kyunghee University) ;
  • Choi, Il-Young (School of Management and Management Research Institute, Kyunghee University)
  • 발행 : 2010.09.30

초록

Recently, the CO2 emission and energy consumption have become critical global issues to decide the future of nations. Especially, the spread of IT products and the increased use of internet and web applications result in the energy consumption and CO2 emission of IT industry though information technologies drive global economic growth. EU, the United States, Japan and other developed countries are using IT related environmental regulations such as WEEE(Waste Electrical and Electronic Equipment), RoHS(Restriction of the use of Certain Hazardous Substance), REACH(Registration, Evaluation, Authorization and Restriction of CHemicals) and EuP(Energy using Product), and have established systematic green business/IT strategies to enhance the competitiveness of IT industry. For example, the Japan government proposed the "Green IT initiative" for being compatible with economic growth and environmental protection. Not only energy saving technologies but energy saving systems have been developed for accomplishing sustainable development. Korea's CO2 emission and energy consumption continuously have grown at comparatively high rates. They are related to its industrial structure depending on high energy-consuming industries such as iron and steel Industry, automotive industry, shipbuilding industry, semiconductor industry, and so on. In particular, export proportion of IT manufacturing is quite high in Korea. For example, the global market share of the semiconductor such as DRAM was about 80% in 2008. Accordingly, Korea needs to establish a systematic strategy to respond to the global environmental regulations and to maintain competitiveness in the IT industry. However, green competitiveness of Korea ranked 11th among 15 major countries and R&D budget for green technology is not large enough to develop energy-saving technologies for infrastructure and value chain of low-carbon society though that grows at high rates. Moreover, there are no concrete action plans in Korea. This research aims to deduce the priorities of the Korean green business/IT strategies to use multi attribute weighted average method. We selected a panel of 19 experts who work at the green business related firms such as HP, IBM, Fujitsu and so on, and selected six assessment indices such as the urgency of the technology development, the technology gap between Korea and the developed countries, the effect of import substitution, the spillover effect of technology, the market growth, and the export potential of the package or stand-alone products by existing literature review. We submitted questionnaires at approximately weekly intervals to them for priorities of the green business/IT strategies. The strategies broadly classify as follows. The first strategy which consists of the green business/IT policy and standardization, process and performance management and IT industry and legislative alignment relates to government's role in the green economy. The second strategy relates to IT to support environment sustainability such as the travel and ways of working management, printer output and recycling, intelligent building, printer rationalization and collaboration and connectivity. The last strategy relates to green IT systems, services and usage such as the data center consolidation and energy management, hardware recycle decommission, server and storage virtualization, device power management, and service supplier management. All the questionnaires were assessed via a five-point Likert scale ranging from "very little" to "very large." Our findings show that the IT to support environment sustainability is prior to the other strategies. In detail, the green business /IT policy and standardization is the most important in the government's role. The strategies of intelligent building and the travel and ways of working management are prior to the others for supporting environment sustainability. Finally, the strategies for the data center consolidation and energy management and server and storage virtualization have the huge influence for green IT systems, services and usage This research results the following implications. The amount of energy consumption and CO2 emissions of IT equipment including electrical business equipment will need to be clearly indicated in order to manage the effect of green business/IT strategy. And it is necessary to develop tools that measure the performance of green business/IT by each step. Additionally, intelligent building could grow up in energy-saving, growth of low carbon and related industries together. It is necessary to expand the affect of virtualization though adjusting and controlling the relationship between the management teams.

키워드

참고문헌

  1. Choi, J.C., Choi, I.Y., and Kim, J.K., "Development of Korean Green Business/IT Strategies Using Delphi Technique," Korean Management Science Review, Vol. 26, No. 2, 2009, pp. 91-112.
  2. Deutsche Bank, Green IT: A Power revolution, 2008.
  3. Hendry, J.R. and Vesilind, P.A., "Ethical motivations for green business and engineering," Clean Techn Environ Policy, Vol. 7, 2005, pp. 252-258. https://doi.org/10.1007/s10098-005-0013-8
  4. Hwang, J.S., Lee, H.J., and Park, S.H., "Green IT Policies for Low Carbon, Green Growth," Korean journal of information society, Vol. 14, 2008, pp. 3-28.
  5. Kim, J.Y., Lee, J., and Hong, J.M., "E-Business Technology Roadmap: A Field Study," The Journal of Society for e-Business Studies, Vol. 9, No. 1, 2004, pp. 179-195.
  6. Kim, H., "National strategy for Green Growth of Korea and the Role of Green IT," Communications of the Korean Institute of Information Scientists and Engineers, Vol. 27, No. 11. 2009, pp. 11-18.
  7. Kim, S.H, Jung, B.H. and Kim, JK, Analysis and Application for Decision Making, Young Ji Publishers, Seoul, 1999.
  8. Koo, C. and Wati, Y., "The Analogical Study of Green IT: A Causality Model," Proceeding of 2009 KMIS fall conference, 2009, pp. 638-647.
  9. KICT, Development of advanced construction technology using IT, 2007.
  10. Kookminforum, Status and Key issue of Green IT, 2009.
  11. Kwak, S.J., Yoo, S.H., and Shin, C.O., "A Study on the Application of the Analytic Hierarchy Process to the priority of Maritime Technology Policy," Journal of Korea Technology Innovation Society, Vol. 7, No. 2, 2004, pp. 397-412.
  12. Lee, D.Y., Ahn, T.H., and Hwang, Y.S., "A study on the priority of national R&D investment using analytic hierarchy process," Journal of Technology Innovation, Vol. 10, No. 1, 2002, pp. 83-97.
  13. Lee, J.H, "Advent of green growth," Land and Technology, No. 1, 2009. pp. 5-26.
  14. Lee, K.D., Kang. D., Lee, Y.H., and Park, D.K., "Priority Decision Making on Healthcare Service Technology Standardization in the Home Network using AHP model," Journal of the Society of Korea Industrial and Systems Engineering, Vol. 30, No. 4, 2007, pp. 21-29.
  15. Mingay, S., "Green IT: The New Industry Shock Wave," In Gartner, Green IT Grand Conference, 2008.
  16. Molla, A., Cooper, V.A, and Pittayachawan. S., "IT and Eco-sustainability: Developing and Validating a Green IT Readiness Model," Proceedings of International Conference of Information Systems, 2009, pp. 1-17.
  17. Olson, E.G., "Creating an enterprise-level green strategy," Journal of Business Strategy, Vol. 29, No. 2, 2008, pp. 22-30. https://doi.org/10.1108/02756660810858125
  18. Park, K.H. and Choi, S.Y., "A Study on the Influence Factors for Virtual Enterprise," Journal of Information Technology Applications and Management, Vol. 14, No. 1, 2006, pp. 117-135.
  19. Pujari, D., Wright G., and Peattie, K., "Green and competitive influences on environmental new product development performance," Journal of Business Research, Vol. 56, 2003, pp. 657-671. https://doi.org/10.1016/S0148-2963(01)00310-1
  20. Wati, Y. and Koo, C., "The Green IT Practices of Nokia, Samsung, Sony, and Sony Ericsson: Content Analysis Approach," Proceedings of the 43rd Hawaii International Conference on System Sciences, 2010, pp. 1-10.