한국항해항만학회지 (Journal of Navigation and Port Research)

  • 제33권7호
  • /
  • Pages.483-490
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  • 2009
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  • 1598-5725(pISSN)
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  • 2093-8470(eISSN)
한국항해항만학회 (Korean Institute of Navigation and Port Research)
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The Motivation of the Strategic Alliance between Ports Using AHP

  • Kim, So-Jung (Graduate school of Korea Maritime University) ;
  • Lee, Kook-Dong (Graduate school of Korea Maritime University) ;
  • Cho, Gun-Il (Graduate school of Korea Maritime University) ;
  • Ryoo, Dong-Keun (Division. of Shipping Management, Korea Maritime University)
  • 발행 : 2009.09.30
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초록

In recent years, shipping and ports industries are faced with enormous changes like globalization, market liberalization and borderless businesses. To cope with this competitive environment, a certain form of cooperation among ports is necessary to provide high quality of services and lower costs to establish their market power against shipping companies. The purpose of this study is to identify the motivation of the strategic alliances between ports and demonstrate the level of importance using Analytic Hierarchy Process(AHP). Among four motivations of the strategic alliances which are strategic motivation, economic motivation, operational motivation and marketing motivation, economic motivation is the most important factor for ports alliances than other factors. This is because economic motivation among strategic alliances allow ports in the same market to rationalize supply and demand, thus avoiding unnecessary over-supply and over-competition and also can reduce service costs by using comparative advantages of each partner which make costs cheaper.

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참고문헌

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피인용 문헌

  1. A Study on Stabilizing Container Terminal Market in Busan Port vol.36, pp.10, 2012, https://doi.org/10.5394/KINPR.2012.36.10.895
  2. The Motivation of the Strategic Alliance between Ports Using AHP vol.33, pp.7, 2009, https://doi.org/10.5394/KINPR.2009.33.7.483
  3. Assessment of Port Development Priority with Conflicts among Decision Makers -From the Perspective of Environment-friendly Port Development- vol.17, pp.1, 2011, https://doi.org/10.7837/kosomes.2011.17.1.053
  4. A Conceptual Framework of Port Cooperation vol.35, pp.7, 2011, https://doi.org/10.5394/KINPR.2011.35.7.581