International Journal of Contents

The Korea Contents Association (한국콘텐츠학회)
권호 표지
DOI QR코드

DOI QR Code

Impacts of Resource Perception of Residence Area on the Evaluation of Preferred Destination Abroad - Focusing on Personal Value and Lifestyle

  • Kim, Min-Hwa (Doctoral Candidate, Dept. of Hospitality and Tourism Management Sejong University) ;
  • Kim, Eun-Jung (Doctoral Candidate, Dept. of Hospitality and Tourism Management Sejong University) ;
  • Kim, Hong-Bumm (Dept. of Hospitality and Tourism Management Sejong University)
  • Published : 2009.09.28
Download PDF
⟨ Previous Next ⟩

Abstract

Personal value and lifestyle have been regarded as the common factors in many studies of the destination selection. And the evaluations by visitors or tourists of certain destinations have been conducted in many respects. Based on those influential factors and measures from the review of the previous researches, this article considers the impact of residents' evaluation of the tourism resources in their own resident area on selecting destinations of their future overseas trips as well as their personal value and lifestyle. This article is aimed to reveal whether the impact exists, and if so, to what extent this impact can expand. According to the result, perception of tourism resources in residential area has impact on preferred destination, although its impact was relatively less than those of personal value and lifestyle. The more highly perceived the tourism resources are found, the more preferred tourist destination with abundant tourism attractions are. And the lowly perceived the cost of living in residential area is found, the more preferred the consumption-oriented tourist destinations are. It would be helpful for the product developers like travel agents or product marketers to know and predict the tendency of people s present evaluation of their areas and the future destination selection tendency for their trips.

Keywords

References

  1. Abbey, J. R.(1979), Does Life Style Profiling Work?, Journal of Travel Research, Vol.1, pp. 155-167.
  2. Calatone, R. L. and Johar, J. S.(1984), Seasonal Segmentation of the Tourism Market Using a Benefit Segmentation Framework, Journal of Travel Research, Vol.23, Fall, pp. 14-24. https://doi.org/10.1177/004728758402300203
  3. Chen, C. F. & Tsai, D.(2007), How Destination Image and Evaluative Factors Affect Behavioral Intentions?, Tourism Management, Vol.28, pp. 1115-1112. https://doi.org/10.1016/j.tourman.2006.07.007
  4. Davis, D., Allen, J. and Cosenza, M.(1988), Segmenting Local Residents by Their Attitudes, Interests and Opinions Toward Tourism, Journal of Travel Research, Vol.27, Fall, pp. 2-8.
  5. Feldman, Saul D. and Thielbar, Gerald W.(1972), Life Style: Diversity in American Society, Boston: Little Brown Co., pp. 1-3.
  6. Gonzalez, M. E. A, Comesana, L. R. & Brea, J. A. F.(2007), Assessing Tourist Behavioral Intentions Through Perceived Service Quality and Customer Satisfaction, Journal of Business Research, Vol.60, pp. 153-160. https://doi.org/10.1016/j.jbusres.2006.10.014
  7. Goodrich, J. N.(1997), Benefit Bundle Analysis: Empirical Study of International Travels. Journal of Travel Research, Vol.16, Fall, pp. 6-9.
  8. Guth, J., & Vinson, D. E.(1979), Value Structure and Consumer Behavior. Advance in Consumer Research, Vol.6, pp. 335.
  9. Howard, J. A.(1985), Personal Values Affecting Consumer Psychology. In Woodside, A. G.(Ed.), Personal Values and Consumer Psychology, Toronto: Lexinton Books, pp. 3-12.
  10. Kotler, P.(1986), Principles of Marketing, NJ: Prentice-Hall, pp. 173.
  11. Ko, D. W.(2004), Destination Image Formation Based on Residents"f Local Image, The Tourism Science of Korea, Vol. 28, Fall, pp. 213-230.
  12. Lessing, V. P.(1976), Measurement of Dependencies Between Values and Other Levels of the Consumer's Belief Space. Journal of Business Research, Vol.83, pp. 227-239.
  13. Lowyck, E. L. Van Langenhov & Bollaert, L.(1992), Typologies of Tourist Roles in Choice and Demand in Tourist, Edited by P. Johnson and T. Berry. London: Mansell, pp.13-32.
  14. Luk, S. T. K, Corinna de. Leon, Leong. Foo-Weng, & L. Y. Li. Esther (1993), Value Segmentation of Tourists'Expectation of Service Quality. Journal of Travel & Tourism Marketing, Vol.2, pp. 23-38. https://doi.org/10.1300/J073v02n04_02
  15. Mayo, E. J.(1973). Regional Image and Regional Travel Development, Travel and Tourism Research Association Proceeding, pp. 211-217.
  16. Pitts, R. & Woodside. A. G.(1986), Personal Value and Travel Decisions. Journal of Travel Research, Vol.24, Summer, pp.20-25.
  17. Prebensen, N. K.(2007), Exploring Tourists' Image of a Distant Destination. Tourism Management, Vol.28, pp.747-756. https://doi.org/10.1016/j.tourman.2006.05.005
  18. Plummer, Joseph T.(1974). The Concept and Application of Life Style Segmentation, Journal of Marketing, Vol.38, January, pp.33-37. https://doi.org/10.2307/1250164
  19. Reynolds, Fred., & Darden, William(1974). Constructing Life style and Psychographics. In William D. Wells, Ed., Life Style and Psychographics, Chicago: American Marketing Association, pp. 71-79.
  20. Ritchie, J. R. B. and M. Zins(1978), Culture as Determinant of Attractiveness of a Tourism Region, Annals of Tourism Research, Vol.5, pp. 252-268. https://doi.org/10.1016/0160-7383(78)90223-2
  21. Rokeach, M(1973), The Nature of Human Values. New York: Free Press.
  22. Shih, D. (1986), VALS as a Tool of Tourism Market Research: The Pennsylvania Experience. Journal of Travel Research, Vol.24, pp. 2-11.
  23. Swinyard, William R. and Struman, Kenneth D.(1986), Market Segmentation: Finding the Heart of Your Restaurant Market, The Cornell Hotel and Restaurant Administration Quarterly, Vol.27, May, pp. 89-96.
  24. Var, Turgut R., D. Beck and P. Loftus(1977), Determination of Touristic Attractiveness of the Touristic Areas | ritish Columbia, Journal of Travel Research, Vol.15, pp. 23-29. https://doi.org/10.1177/004728757701500306
  25. Weaver, P. A., K. Weber & K. W. McCleary(2007). Destination Evaluation: The Role of Previous Travel Experience and Trip Characteristics, Journal of Travel Research, Vol.45, February, pp. 333-344. https://doi.org/10.1177/0047287506292702
  26. Yoon, Y. & Uysal, M.(2005), An Examination of the Effects of Motivation and Satisfaction on Destination Loyalty: a Structural Model, Tourism Management, Vol.26, pp. 45-56. https://doi.org/10.1016/j.tourman.2003.08.016
  27. Zins.(1998), Leisure Traveler Choice Models of Theme Hotels Using Psychographics, Journal of Travel Research, Vol.36, Spring, 3 https://doi.org/10.1177/004728759803600401