소비자의 주유소 재방문의도에 영향을 미치는 요인에 관한 실증적 연구

An Empirical Study on the Effect of Choice Factors of Gas Station on Repurchase Intention

  • 이선규 (금오공과대학교 산업경영학과) ;
  • 이웅희 (금오공과대학교 산업경영학과) ;
  • 김영형 (한국산업단지공단 중부지역본부 클러스터운영처)
  • 발행 : 2009.09.30

초록

This research investigates the present situation of petroleum market and the potential strategy which help gas station obtain competitive advantages. Specifically, this research chooses five factors (product quality, service, price, multi-function, easy entrance) which are believed to be extensively related to repurchasing intention. The findings are as follows; First, four factors associated with gas station choice (product quality, service, price, multi-function) are related to repurchase intention except easy entrance. Second, sex and age have moderating effects between factors and repurchase intention. To keep and preoccupy new customers, the administrators of petroleum industry and gas station should establish sales/administration strategies considering these above.

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