References
- 곽영식, 이진화. (2002). 청바지제품 세분시장 내 가격-품질 평가집단 추출에 관한 연구-결합분석과 mixture model 를 이용하여. 한국의류학회지, 26(11), 1605−1614
- 김시월, 박배진. (2003). 인터넷 쇼핑몰에서 가격민감도와 구매 후 만족도에 관한 연구. 대한가정학회지, 41(9), 69−82
- 김지영. (2001). 쇼핑가치, 소비자 관여, 소비감정에 따른 의류 제품 구매 후 만족에 관한 연구. 한양대학교 대학원 박사 학위 논문
- 박은주, 강은미. (2002). 생활한복의 사용목적이 구매행동에 미치는 영향. 소비문화연구, 5(1), 47−64
- 박현숙, 곽원섭. (2003). 소비자의 가격,품질지각에 관한 연구. 한국심리학회지, 4(2), 1−21
- 백수경, 황선진. (2002). 한국과 미국 패션제품의 가격과 객관적 품질에 관한 비교연구-1990년대를 중심으로-. 한국의류학회지, 26(3/4), 527−538
- 신상무, 조정민. (2002). 가격할인이 인터넷 쇼핑몰에서의 의류 구매의도 및 태도에 미치는 영향. 한국의류학회지, 26(8), 1239−1247
- 여운승. (2007). 최신 마케팅 관리론. 서울: 한양대학교 출판부
- 오수민, 황선진. (2007). 소비자의 상표충성도, 경쟁상표의 가격, 그리고 가격할인이 의류제품의 상표전환에 미치는 영향. 한국의류학회지, 31(3), 440−450 https://doi.org/10.5850/JKSCT.2007.31.3.440
- 이윤경, 황선진. (2000). 소비자의 물질주의 특성과 제품의 가격, 구매시점 광고가 구매행동에 미치는 영향-진의류 할인판매를 중심으로-. 한국의류학회지, 24(6), 884−894
- 이희승, 임숙자. (2000). 가격과 상표가 의복의 지각된 품질, 가치, 구매의도에 미치는 영향. 한국의류학회지, 24(4), 498−509
- 임경복. (2000). 의복 구매상황에 따른 위험지각과 정보원 활용에 대한 연구: 자기사용목적과 선물구매 상황을 중심으로. 복식문화연구, 8(3), 450−459
- 전영미, 정명선. (2002). 의류제품 가격할인광고 시 할인유형의 어의적 단서가 소비자의 지각과 구매의도에 미치는 조절효과. 한국의류학회지, 26(9), 1342−1353
- 진혜숙. (2002). 쇼핑가치유형과 상황에 따른 의류점포 서비스 품질에 관한 연구. 한양대학교 대학원 석사학위 논문
- 최미영, 이은영. (1998). 의류제품의 품질평가에 있어서 가격단서의 영향. 한국의류학회지, 22(8), 1099−1110
- 최정, 이은영. (2001). 가격할인빈도가 소비자의 의류상표자산 평가에 미치는 영향에 대한 연구. 한국의류학회지, 25(6), 1025−1036
- Ariely, D., & Simonson, I. (2003). Buying, bidding, playing, or competing? Value assessment and decision dynamics in online auctions. Journal of Consumer Psychology, 13, 113−124
- Arnold, M. J., & Reynolds, K. E. (2003). Hedonic shopping motivations. Journal of Retailing, 79, 77−95 https://doi.org/10.1016/S0022-4359(03)00007-1
- Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20, 644−656 https://doi.org/10.1086/209376
- Bearden, W. O., & Rose, R. L. (1990). Attention to social comparison information: An individual difference factor affecting consumer conformity. Journal of Consumer Research, 16, 461−471 https://doi.org/10.1086/209231
- Belk, R. W. (1974). An exploratory assessment of situational effects in buyer behavior. Journal of Marketing Research, 11, 156−163 https://doi.org/10.2307/3150553
- Belk, R. W. (1975). Situational variables and consumer behavior. Journal of Consumer Research, 2, 157−164
- Carpenter, J. M. (2007). Consumer shopping value, satisfaction and loyalty in discount retailing. Journal of Retailing and Consumer Services, 1−6
- Carpenter, J. M., Moore, M., & Fairhurst, A. E. (2005). Consumer shopping value for retail brands. Journal of Fashion Marketing and Management, 9(1), 43−53 https://doi.org/10.1108/13612020510586398
- Chandon, P., Wansink, B., & Laurent, G. A. (2000). Benefit congruency framework of sales promotion effectiveness. Journal of Marketing, 64(4), 65−81 https://doi.org/10.1509/jmkg.64.4.65.18071
- Choi, D. H., Kim, C. M., Kim, S. I., & Kim, S. H. (2006). Customer loyalty and disloyalty in Internet retail stores: Its antecedents and its effect on customer price sensitivity. International Journal of Management, 23(4), 925−941
- Dhar, R., & Wertenbroch, K. (2000). Consumer choice between hedonic and utilitarian goods. Journal of Marketing Research, 37(1), 60−71 https://doi.org/10.1509/jmkr.37.1.60.18718
- Fischer, E., & Arnold, S. J. (1990). More than a labor of love: Gender roles and christmas gift shopping. Journal of Consumer Research, 17(3), 333−345 https://doi.org/10.1086/208561
- Foxall, G. R., & James, V. K. (2003). The behavioral ecology of brand choice: How and what do consumers maximize? Psychology & Marketing, 20(9), 811−836 https://doi.org/10.1002/mar.10098
- Goldsmith, R. E., & Clark, R. A. (2006). Interpersonal influence and consumer innovativeness. International Journal of Consumer Studies, 30(1), 34−43 https://doi.org/10.1111/j.1470-6431.2005.00435.x
- Goldsmith, R. E., Kim, D. W., Flynn, L. R., & Kim, W. M. (2005). Price sensitivity and innovativeness for fashion among Korean consumers. The Journal of Social Psychology, 145(5), 501−508 https://doi.org/10.3200/SOCP.145.5.501-508
- Goldsmith, R. E., & Newell, S. J. (1997). Innovativeness and price sensitivity: Managerial, theoretical and methodological issues. Journal of Product and Brand Management, 6(3), 163−174 https://doi.org/10.1108/10610429710175682
- Hsien, A. T., & Chang, W. T. (2004). The effect of consumer participation on price sensitivity. The Journal of Consumer Affairs, 38(2), 282−296 https://doi.org/10.1111/j.1745-6606.2004.tb00869.x
- Jones, M. A., Reynolds, K. E., & Arnold, M. J. (2006). Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes. Journal of Business Research, 59, 974−981 https://doi.org/10.1016/j.jbusres.2006.03.006
- Kalar, A., & Goodstein, R. C. (1998). The impact of advertising positioning strategies on consumer price sensitivity. Journal of Marketing Research, 25, 210−224
- Lee, M. Y., Kim, Y. K., & Fairhurst, A. (2009). Shopping value in online auctions: Their antecedent and outcomes. Journal of Retailing and Consumer Services, 16, 75−82 https://doi.org/10.1016/j.jretconser.2008.11.003
- Lichtenstein, D. R., Bloch, P. H., & Black, W. C. (1988). Correlates of price acceptability. Journal of Consumer Research, 15, 243−252 https://doi.org/10.1086/209161
- Orth, U. R. (2005). Consumer personality and other factors in situational brand choice variation. Brand Management, 3(2), 115−133
- Overby, J. W., & Lee, E. J. (2006). The effects of utilitarian and hedonic online shopping value on consumer preference and intentions. Journal of Business Research, 59, 1160−1166 https://doi.org/10.1016/j.jbusres.2006.03.008
- Quester, P. G., & Smart, J. (1998). The influence of consumption situation and product involvement over consumers' use of product attribute. Journal of Consumer Marketing, 15(3), 220−238 https://doi.org/10.1108/07363769810219107
- Schmitt, B. H., & Shultz, C. J. (1995). Situational effects on brand preferences for image products. Psychology and Marketing, 12(5), 433−446 https://doi.org/10.1002/mar.4220120507
- Sherry, J. F., Jr. (1990). A sociocultural analysis of a midwestern American flea market. Journal of Consumer Research, 17(1), 13−30 https://doi.org/10.1086/208533
- Suri, R., & Monroe, K. B. (2001). The effects of need for cognition and trait anxiety on price acceptability. Psychology & Marketing, 18(1), 21−42 https://doi.org/10.1002/1520-6793(200101)18:1<21::AID-MAR2>3.0.CO;2-T
- Wakefield, K. L., & Inman, J. J. (2003). Situational price sensitivity: The role of consumption occasion, social context and income. Journal of Retailing, 79, 199−212 https://doi.org/10.1016/j.jretai.2003.09.004
- Zeithaml, V. A. (1988). Consumer perception of price, quality and value: A means-end model and synthesis of evidence. Journal of Marketing, 52, 222−236
- Zhuang, G., Tsang, A. S. L., Zhou, N., Li, F., & Nicholls, J. A. F. (2006). Impacts of situational factors on buying decisions in shopping malls: An empirical study with multinational data. European Journal of Marketing, 40(1/2), 17−43 https://doi.org/10.1108/03090560610637293
Cited by
- The Influence of Innovativeness and Price Sensitivity on Purchase Intention of Smart Wear vol.36, pp.2, 2012, https://doi.org/10.5850/JKSCT.2012.36.2.218
- Study on the Preferred Store Type and Store Choice Properties of Clothing Shopping Consumers Based on the AHP Method vol.36, pp.2, 2012, https://doi.org/10.5850/JKSCT.2012.36.2.138
- Effects of Price Attitude toward Apparel Products on Shopping Values and Consumption Behavior vol.16, pp.6, 2012, https://doi.org/10.12940/jfb.2012.16.6.109
- Antecedents of dressing style vol.21, pp.5, 2013, https://doi.org/10.7741/rjcc.2013.21.5.639
- Difference Age and Price Attitude toward Apparel Products according to College Students' Vanity Typology vol.17, pp.2, 2015, https://doi.org/10.5805/SFTI.2015.17.2.203
- The Effect of Shopping Value on Fashion Shopping Satisfaction and Future Behavioral Intention in Fashion Social Commerce vol.38, pp.3, 2014, https://doi.org/10.5850/JKSCT.2014.38.3.293
- Price Sensitivity, Repurchasing and Switching Intention of Internet Fashion Consumers vol.39, pp.1, 2015, https://doi.org/10.5850/JKSCT.2015.39.1.106
- A Study on Factors that Affect the Selection of Multichannel in the Apparel Retail -Based on the Characteristics of Marketing and Customer- vol.35, pp.7, 2011, https://doi.org/10.5850/JKSCT.2011.35.7.801
- Effects of perceived risk, community usage motive and price sensitivity of overseas direct purchase consumers on customer satisfaction vol.26, pp.6, 2018, https://doi.org/10.29049/rjcc.2018.26.6.951