동아시아식생활학회지 (Journal of the East Asian Society of Dietary Life)

  • 제19권3호
  • /
  • Pages.311-315
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  • 2009
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  • 1225-6781(pISSN)
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  • 2288-8802(eISSN)
동아시아식생활학회 (The East Asian Society of Dietary Life)
권호 표지

식공간 분위기 감성 어휘에 관한 연구 -패밀리 레스토랑을 중심으로-

A Study on the Evaluation of Sensibility Vocabularys for Atmosphere on Food-Space -Centered on Family Restaurants-

  • 투고 : 2009.03.10
  • 심사 : 2009.05.07
  • 발행 : 2009.06.30
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초록

The purpose of this research was to discern how consumers experience the images of sensibility vocabularies for atmosphere of family restaurants and to suggest the applications for restaurant managers and marketers by presenting words that appeal to consumers' needs and emotions. More reliable results were obtained by researching the sensibility vocabularies using free association and stimulus methods. Extracting 8 sensibility words among 28 vocabularies, we constructed the relation of evaluation concepts by using a structural equation model. Overall, the structural equation model, which is a method to select reliable sensibility vocabularies can increase the sensitivity of the model.

키워드

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