Journal of Agricultural Extension & Community Development (농촌지도와개발)

Korean Society of Agricultural Extension (한국농촌지도학회)
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Analysis of the Characteristics, Strengths, and Weaknesses of Innovation Diffusion Type in Rural Area

혁신전파 유형별 특징 및 강약점 분석

  • Received : 2009.02.05
  • Accepted : 2009.03.14
  • Published : 2009.03.30
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Abstract

This study analyzed the demographic characteristics, strengths and weaknesses related to information acquisition of local innovation diffusion types. This study use ordered probit model to find strengths and weaknesses of innovation diffusion type in rural area. The individual characteristics of 'formal extension type', 'situational reaction diffusion type', 'agriculturist connection type', and 'systematic approach type', all differentiated according to innovation diffusion type, were analyzed. Following Choi & Choe(2008), immediacy, accessibility, referability, applicability, and satisfaction were the highest in the situational reaction diffusion type, systematic approach type, formal extension type, and farmers connection type, in the order. And there existed organic contexts among individual characteristics. So this study tried to analyze strengths and weaknesses of innovation diffusion type with a focus on immediacy, which emerged as the most important variable in the process of interpreting innovation diffusion. And the strengths and weaknesses of each innovation diffusion type were presented.

Keywords

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