A Study about Data Broadcasting Sub-Content Architecture Model in Bi-directional Broadcasting Environment

양방향 데이터 방송 환경에서의 부가 영상 콘텐츠 제작 모델 연구

The demand of digital broadcasting via networks has increased slowly in spite of the development of bidirectional broadcasting service technology and the effort of revitalization are actively performed nowadays. There are some reasons that the content differentiation is necessary. First, bidirectional digital broadcasting has no special content that attracts public attention. Second, bidirectional video content such as UCC is expected to revitalize economy due to simplification of authoring tool and user's desire to communicate interactively. So this paper proposes the data broadcasting sub-content architecture model by scenario using original data broadcasting content. At the same time, we design the content object metadata schema from the analysis of original data broadcasting content. It is restricted by 25 metadata in order to make it more smoothly working contents under the ubiquitous environment. This proposal is expected to affect the revitalization of content development and find out new sub-content model by rework original content.