Network Theory Based Empirical Studies on the Factors Affecting Global Liners' Port Selection : Focused on Major Trade Port in Korea and China

Network 관점에서 본 글로벌해운선사의 항만선택 결정요인에 관한 연구 - 한국과 중국의 주요 무역항만을 대상으로 -

  • 장흥훈 (국립순천대학교 무역학과) ;
  • 한병섭 (국립순천대학교 무역학과)
  • Published : 2009.06.30

Abstract

Transportation decisions of ship liners are crucial for policy formulation in ports and shipping lines. Ship liners' port selection depends on the location characteristic of port. With network theory based, we empirically investigated determinants of global ship liners' port selection focused on major trade ports in China and Korea during 1995-2007. We present a detailed discussion on the related literatures about port selection, and develop hypothesis using network-based view. With conditional logit model, empirical results show that global liners select globally positioned ports rather than domestic oriented ones. Global ship liners select ports which have intra national network centrality, global ship network centrality and global network linkage.

본 연구는 네트워크 이론 관점을 통해 50개 글로벌 해운선사의 항만 선택 결정요인을 규명하기 위해 중국과 한국의 주요 항만을 대상으로 분석했다. Conditional Logit Model을 통한 분석 결과, 글로벌 해운선사는 항만 선택에 있어 역내보다는 글로벌 차원에서의 네트워크를 상대적으로 더 중요하게 고려함을 규명할 수 있었다. 글로벌 해운선사는 항만의 역내 네트워크 중심성이 클수록, 그리고 글로벌 네트워크 연계성과 중심성이 높을수록 해당 항만을 선택하는 것으로 나타났다. 특히 한국 항만과 중국 항만을 별도로 분석한 경우, 본 연구에서 사용한 변수의 유의도와 계수의 크기로 볼 때, 글로벌 선사들은 한국의 항만 보다는 중국 항만을 더 중요하게 생각하고 있다는 것을 알 수 있었다. 본 연구는 설문조사가 아닌 2차 자료를 활용하고, AHP 기법이 아닌 CLM 모형을 통해 항만 선택에 관한 연구를 최초로 시도했다는 점에서 연구의 의미를 가질 수 있다. 그러나 설문이 아닌 2차 자료를 통한 분석이기 때문에, 글로벌 선사의 항만선택에 정의 또는 부의 영향을 미칠 수 있는 규명 가능한 변수들을 충분히 포함시키지 못하고 있다는 한계를 안고 있다.

Keywords

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