Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
권호 표지
DOI QR코드

DOI QR Code

Strategy Typology in Turbulent Environment: Cases from the Korean Exporting Organizations

혼란한 환경 하에서의 전략 구분에 따른 전략적 선택과 성과: 한국 수출기업의 경우를 중심으로

  • Yum, Ji-Hwan (School of Business Administration, Hanyang Cyber University)
  • 염지환 (한양사이버대학교 경영학부)
  • Published : 2009.05.31
Download PDF
⟨ Previous Next ⟩

Abstract

The study revisits Miles and Snow's strategy typology to investigate the performance relationship with the strategic behavior. Where the most strategy typology researches discern the typology by the respondent's survey such as choosing the best representative behavior for the organization, we developed the strategic typology by the organization's behavior such as marketing strategy, research and development strategy and members' attitudes to the quality. The financial crisis in Korea has reestablished organizational behavior. The study emphasized the changing attitudes of strategy. The results demonstrate that prospector organizations outperform other strategic behavior organizations.

본 연구는 Miles 와 Snow 교수의 전략 분류 기법을 국내 수출 기업들에 적용하여 기업 성과와의 관련성을 측정하였다. 대부분의 전략 분류 연구들이 설문 응답자들의 주관적 판단 또는 대표적 전략적 행위에 대한 선택에 의하여 분류되었지만, 본 연구에서는 마케팅 전략 연구개발 전략, 품질 향상 전략 등 구체적이고 실증적 측정을 기반으로 기업의 전략적 판단 및 행동행위에 대한 분류를 하였고 궁극적으로 성과와의 관련성을 알아보았다. 특히 1990년대 후반 외환위기를 겪은 뒤 2001년 설문 조사를 수행하여 수도권에 있는 상위 수출 중심 기업들의 경영 전략적 행태와 성과간의 관계를 규명하였다. 이는 급격한 환경 변화에 적응하는 기업들의 전략적 행태를 인식하는데 도움을 줄 것이다. 연구 결과는 진취자 (prospector) 전략적 행위를 영위하는 기업 성과가 다른 전략적 행위 기업들보다 높은 성과를 보여 주었다.

Keywords

References

  1. Ansoff, I., "The emerging paradigm of strategic behavior." Strategic Management Journal 8: 501-515, 1987. https://doi.org/10.1002/smj.4250080602
  2. Boeker, W., "Strategic Change: The Effects of Founding and History." Strategic Change: 32(3): 489-515, 1989.
  3. Bogner, W. C., & Thomas, H. The role of competitive groups in strategy formulation: A dynamic integration of two competing models. Journal of Management Studies, 30(1), 51-67, 1993. https://doi.org/10.1111/j.1467-6486.1993.tb00295.x
  4. Bourgeois, I., L. J., "Strategy and environment: A conceptual integration." Academy of Management Review, 5(1), 25-39. 1980. https://doi.org/10.2307/257802
  5. Chen, M. J. and D. C. Hambrick, "Speed, stealth, and selective attack: How small firms differ from large firms in competitive behavior." Academy of Management Journal 38: 453-482. 1995. https://doi.org/10.2307/256688
  6. Child, J., Organizational structure, environment and performance: The role of strategic choice. Sociology, 6, 1-22.
  7. Conant, J. S., Mokwa, M. P., & Varadarajan, P. R., Strategic types, distinctive marketing competencies and organizational performance: A multiple measures-based study. Strategic Management Journal, 11, 365-383, 1990. https://doi.org/10.1002/smj.4250110504
  8. Deephouse, D. L., "To be different, or to be the same? It's a question (and theory) of strategic balance." Strategic Management Journal, 20(2): 147-66, 1999. https://doi.org/10.1002/(SICI)1097-0266(199902)20:2<147::AID-SMJ11>3.0.CO;2-Q
  9. Desarbo, W. S., C. A. D. Benedetto, et al., "Revisiting the Miles and Snow strategic framework: Uncovering interrelationships between strategic types, capabilities, environmental uncertainty, and firm performance." Strategic Management Journal 26: 47-74, 2005. https://doi.org/10.1002/smj.431
  10. DiMaggio, P. J. and. Powell, W. W., "The Iron cage revisited: Institutional isomorphism and collective rationality in organizational fields." American Sociological Review 48: 147-160, 1983. https://doi.org/10.2307/2095101
  11. Dobni, B. C., & Luffman, G., Market orientation and market strategy profiling: An empirical test of environment-behavior-action coalignment and its performance implications. Management Decision, 38(8), 503-, 2000. https://doi.org/10.1108/00251740010378255
  12. Fiegenbaum, A., Hart, S., & Shendel, D. Strategic reference point theory. Strategic Management Journal, 17, 219-235, 1996. https://doi.org/10.1002/(SICI)1097-0266(199603)17:3<219::AID-SMJ806>3.0.CO;2-N
  13. Grant, R. M., Strategic planning in a turbulent environment: Evidence from the oil majors. Strategic Management Journal, 24, 491-517, 2003. https://doi.org/10.1002/smj.314
  14. Gupta, Y. P., Karimi, J., & Somers. T. M., Alignment of a Firm's Competitive Strategy and Information Technology Management Sophistication: The Missing Link. IEEE Transactions on Engineering Management, 44(4), 399-412, 1997. https://doi.org/10.1109/17.649870
  15. Hambrick, D. C., "Some tests of the effectiveness and functional attributes of Miles and Snow's strategic types." Academy of Management Journal 26(1): 5-26, 1983. https://doi.org/10.2307/256132
  16. Kim, W. & Mauborgne, R., "Blue ocean strategy" Harvard Business Press, 2005.
  17. Meyer, J. W. and B. Rowan, "Institutional organizations: formal structure as myth and ceremony." American Journal of Sociology 83: 340-63, 1977. https://doi.org/10.1086/226550
  18. Miles, R. H. and K. S. Cameron, Coffin nails and corporate strategies. Englewood Cliffs, N.J., Prentice-Hall, 1982.
  19. Miles, R. E., & Snow, C. C., "Organizational strategy, structure and process" New York: McGrow-Hill. 1978.
  20. Miles, R. E., & Snow, C. C., Organizations: New concepts for new forms. California Management Review, 28(3), 62-73, 1986. https://doi.org/10.2307/41165202
  21. Nunnally, J. C., Psychometric theory. New York. McGraw-Hill, 1978.
  22. Peng, M. W., & Luo, Y., Managerial ties and firm performance in a transition economy: The nature of a micro-macro link. Academy of Management Journal, 43(3), 486-501, 2000. https://doi.org/10.2307/1556406
  23. Pfeffer, J. and G. R. Salancik, The external control of organizations: A resource dependence perspective. New York, Harper & Row, 1978.
  24. Porac, J., H. Thomas, et al., "Competitive Groups as Cognitive Communities." Journal of Management Studies 26(4): 397-416, 1989. https://doi.org/10.1111/j.1467-6486.1989.tb00736.x
  25. Porter, M. E., "Changing patterns of international competition." California Management Review 28(2): 9-40, 1986. https://doi.org/10.2307/41165182
  26. Rowan, W. M. B., "Institutional organizations: formal structure as myth and ceremony." American Journal of Sociology 83: 340-63, 1977. https://doi.org/10.1086/226550
  27. Schendel, D., "Strategy futures: What's left to worry about?" Advances in Strategic Management 11B: 143-188, 1995.
  28. Selznik, P., "Foundations of the theory of organization." American Sociological Review 13: 25-35, 1948. https://doi.org/10.2307/2086752
  29. Selznik, P., Leadership in administration. New York, Harper & Row, 1958.
  30. Shortell, S. M., & Zajac, E. J., Perceptual and archival measures of Miles and Snow's strategic types: A comprehensive assessment of reliability and validity. Academy of management Journal, 1990.
  31. Shortell, S. M., E. M. Morrison, et al., Strategic Choices for American Hospitals. San Francisco, Jossey-Bass, 1990.
  32. Snow, C. C. and L. Hrebiniak, "Strategy, Distinctive Competence, and Organizational Performance." Administrative Science Quarterly 25: 317-335, 1980. https://doi.org/10.2307/2392457
  33. Yun. Jong-Yong, "Beyond the knowledge economy" Global Agenda, 4(1) 136-138, 2006
  34. Zajac, E. J. and M. H. Bazerman, "Blind spots m industry and competitor analysis: Implications of interfirm (MIS) perceptions for strategic decisions." Academy of Management Review 16(1): 37-56, 1991. https://doi.org/10.2307/258606
  35. Zajac, E. J. and S. M. Shortell, "Changing Generic Strategies: Likelihood, Direction, and Performance Implications." Strategic Management Journal 10(5): 413-30, 1989. https://doi.org/10.1002/smj.4250100503