Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on Shopping Mall Quality, Satisfaction, Trust, Commitment and Purchase Intention According to Shopping Propensity of Chinese Consumer

중국 패션소비자의 쇼핑성향에 따른 인터넷 쇼핑몰 품질지각, 만족, 신뢰, 몰입 및 구매의도에 관한 연구

  • Hong, Byung-Sook (Dept. of Clothing & Textiles, Chung-Ang University) ;
  • Na, Youn-Kue (Dept. of Business Administration, Loyola University) ;
  • Xu, Dan Dan (Dept. of Clothing & Textiles, Chung-Ang University)
  • Published : 2009.04.30
Download PDF
⟨ Previous Next ⟩

Abstract

I need to study variations which affect Chinese internet shopping-mall vendor and Chinese buyer's long term relationship and utilize that insight on marketing strategy. For that, I studied effect of shopping propensity, internet shipping-mall quality on satisfaction, trust, commitment and purchase intention of fashion products, mainly fashion goods consumers in their 20s-30s at Shanghai and Beijing. 453 respondents' survey was used for this study by random sample selection and analyzed through frequency analysis, factor analysis, regression analysis, cross-tab, ANOVA test with SPSS12.0. Through this study, I found out that Chinese fashion goods consumer can be categorized as information seeker, variety seeker and innovation seeker. Among them, innovation seeker was most sensitive on shopping mall's quality, satisfaction, trust, commitment and purchase intention and Chinese consumer's evaluation on internet shopping-mall' perceived quality affect satisfaction, absorption, trust and fashion goods purchase intention. Based on that, I need to understand more about target consumer before enter the market, because there is difference of shopping-mall quality, satisfaction, trust, absorption and purchase intention according to shopper's propensity and demographic factors.

Keywords

References

  1. 김창호, 권영식. (2001). 인터넷 쇼핑몰의 성공요인에 관한분석. 유통정보학회지, 4(2), 55−71
  2. 김형길, 김정희. (2001). 전자상거래에서 사이버 소비자의 정보탐색행동에 관한 연구. 마케팅관리연구, 6(3), 1−25
  3. 문병석, 이건창. (2007). 온라인 커뮤니티에서 웹사이트 신뢰와 품질에 따른 암묵지 생성정도에 관한 연구. 한국경영학회 통합학술대회, 1−15
  4. 민윤경. (2001). 중국 인터넷 전자상거래 시장환경과 외국기업의 진입현황. POSRI 경영연구, 1(2), 147
  5. 박영태, 채명수, 정종식. (2002). 중국 전자상거래 정책에 관한 소고. 국제통상연구, 7(1), 121
  6. 이두희, 강태윤, 한영주, 윤원상. (1998). 21세기의 소비자주권: 아시아 인터넷 마케팅의 현황과 전망. 한국소비자학회, 119−140
  7. 이민철, 한경석, 김광용. (2005). 중국 소비자들의 인터넷 쇼핑몰 이용행태에 대한 실증 연구: 북경, 상해지역을 중심으로. 한국인터넷비즈니스학회, 6(2), 55−78
  8. 이수동, 최주석. (2001). 가상환경에서 대고객 및 고객간 관계결속의 선행변수와 결과변수에 대한 연구. 유통연구,5(2), 1−19
  9. 이은진, 홍병숙. (2006). 인터넷 쇼핑에서의 플로우 경험과 실용적 가치 지각이 패션상품 구매의도에 미치는 영향. 한국의류학회, 30(8), 1188−1198
  10. 이은진, 홍병숙. (2006). 서비스 품질평가와 지각된 위험이 인터넷 쇼핑몰에서의 패션상품 구매의도 및 만족에 미치는 영향. 대한가정학회지, 44(5), 79−87
  11. 홍희숙. (2002). 인터넷 쇼핑몰 점포속성 지각이 의류제품 구매의도에 미치는 영향 및 비구매 요인에 관한 연구. 대한가정학회지, 40(4), 27−44
  12. Bauer, H. H., Grether, M., & Leach, M. (2002). Building customer relations over the Internet. Industrial Marketing Management, 31(2), 155−163 https://doi.org/10.1016/S0019-8501(01)00186-9
  13. Chinese National Bureau of Statistics. (2006). GDP Growth 1952-2006. Chinability. Retrieved November 10, 2008, from http://www.chinablity.com/GDP.htm
  14. Delon, W. H. & McLean, E. R. (1992). Information systems success: The quest for the dependent variable. Information Systems Research, 3(1), 60−95 https://doi.org/10.1287/isre.3.1.60
  15. Delone, W. H. & McLean, E. R. (2003). The Delone & McLean model of information systems success: A tenyear update. Journal of Management Information System,19(4), 9−30
  16. Ducoffe, R H. (1996). Advertising value and advertising on the web. Journal of Advertising Research, 36(September-October), 21−35
  17. Dwyer, F. R., Schurr, P. H., & Oh, S. (1987). Developing buyer-seller relationships. Journal of Marketing, 51(2),11−27 https://doi.org/10.2307/1251126
  18. Hirschman, E. & Holbrook, M. (1982). Hedonic consumption:emerging concepts, method and proposition. Journal of Marketing, 46, 92−101
  19. Hirschman, E. C. & Morris, B. H. (1982). Hedonic consumption: Emerging concepts. Method and Proposition, Journal of Marketing, 46(Summer), 92−101
  20. Hoffman, D. L. & Novak, T. P. (2000). Measuring the customer experience in online environments: A structual model approach. Marketing Science, 19(1), 22−48 https://doi.org/10.1287/mksc.19.1.22.15184
  21. iResearch. (2008). 2007~2008 China online shopping market research report. Shanhai/Beijing/Guangzhou: iReaearch Consulting Group
  22. Jarvenpaa, S. L. & Todd, P. A. (1997). Consumer reactions to electronic shopping on the world wide web. International Journal of Electronic Commerce, 11(2), 59−88 https://doi.org/10.2753/JEC1086-4415110203
  23. Jarvenpaa, S. L. & Tractinsky, N. (1999). Consumer trust in an Internet store: A cross-cultural validation. Journal of Computer Mediated Communication, 5(2), 1−36
  24. Lee, M. & Turban, E. (2001). A trust model for consumer internet shopping. International Journal of Electronic Commerce, 6(1), 75−91
  25. Leigh, M. & Edgar, P. (1982). Variety seeking behavior: An interdisciplinary review. Journal of Consumer Research, 9(December), 311−322 https://doi.org/10.1086/208926
  26. Liu. C. & Arnett, K. P. (2000). Exploring the factors associated with web site in the context electronic commerce. Informnation & Management, 38, 23−33 https://doi.org/10.1016/S0378-7206(00)00049-5
  27. McAlister, L. & Pessemier, E. (1982). Variety seeking behavior:An interdisciplinary review. Journal of Consumer Research, 9(3), 311−322 https://doi.org/10.1086/208926
  28. Mcknight, D. H., Choudhury, V., & Kacmar, C. (2002). Devel-oping and validating trust measures for e-commerce: An intergrative typology. Information Systems Research, 13(3),334−359 https://doi.org/10.1287/isre.13.3.334.81
  29. Menon, S. & Kahn, B. E. (1995). The impact of context on variety seeking in product choices. Journal of Consumer Research, 22, 285−295 https://doi.org/10.1086/209450
  30. Morgan, R. & Hunt, S. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58, 20−38
  31. Ostlund, L. E. (1974). Perceived innovation attributes as predictors of innovativeness. Journal of Consumer Research, 1(Sep), 23−29 https://doi.org/10.1086/208587
  32. Ranganathan, C. & Ganapathy, S. (2002). Key dimensions of business-to-consumer web sites. Information & Management,39(6), 457−465 https://doi.org/10.1016/S0378-7206(01)00112-4
  33. Roy, S., Wang, J. H., Balasubramanian, S., Sumandeep, G., Charboneau, R., Barke, R., & Loh, H. H. (2001). Role of hypothalamic-pituitary axis in morphine-induced alteration in thymic cell distribution using mu-opioid receptor knockout mice. J. Neuroimmunol, 116, 147−155 https://doi.org/10.1016/S0165-5728(01)00299-5
  34. Szymanski, D. & Hise, R. (2000). e-Satisfaction: An initial examination. Journal of Retailing. 3(76), 309−322
  35. Wong, X., Yen, D. C., & Fang, X. (2004). E-Commerce development in China and its implication for business. Asia Pacific Journal of marketing and Logistics, 16(3), 68−83 https://doi.org/10.1108/13555850410765230

Cited by

  1. The Analysis of Previous Domestic Online Fashion Store Studies vol.14, pp.5, 2012, https://doi.org/10.5805/KSCI.2012.14.5.778
  2. The Impact of Korean Country Image on Brand Identity, Brand Attitude and Purchase Intention -A Case for Chinese Consumers- vol.38, pp.2, 2014, https://doi.org/10.5850/JKSCT.2014.38.2.251
  3. The Effect of Involvement in Smartphones on Purchase Intention in Fashion Shopping Malls based on Mobile Web Apps and PC Web Apps vol.15, pp.3, 2013, https://doi.org/10.5805/SFTI.2013.15.3.393