한국의상디자인학회지 (Journal of the Korea Fashion and Costume Design Association)
- 제11권1호
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- Pages.63-75
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- 2009
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- 1229-7240(pISSN)
소비자들의 인터넷 쇼핑가치에 따른 관계품질 및 구매행동특성 - 의류제품 구매를 중심으로 -
The Characteristics of Relational Quality and Buying Behavior Depending on Consumer's Internet Shopping Value - Focused on Clothing Purchase -
- 지혜경 (한성대학교 예술대학 패션디자인)
- Ji, Hye-Kyung (Dept. of Fashion Design, College of Arts, Hansung University)
- 발행 : 2009.03.31
초록
This study aims to find out the dimension of consumers' shopping values in internet clothing purchase, and the relation of their relational quality with shopping malls and their shopping behavior depending on the type of their shopping values. For this purpose, this study surveyed 343 male and female consumers in their 20s or 30s for empirical analysis who have ever purchased clothing through internet shopping malls. Respondents are selected using the convenience sampling through internet survey in July 2008. For statistical analysis, descriptive statistics, factor analysis, ANOVA analysis, Duncan test, and
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