Impact of Culture on Virtual Teams' Performance

문화적 다양성이 가상조직의 성과에 미치는 영향

  • 박기우 (성균관대학교 경영학부) ;
  • Published : 2009.04.30

Abstract

Since 'virtual teams' are not bounded by geographical dimensions, culture becomes an important determinant of their success. Though cultural diversity provides unique opportunities to build up new ideas, it can also create problems in the midst of individual interactions and eventually result in poor performance. With little research on this topic, this study examines the relationship between culture and virtual teams' performance. An experiment was conducted followed by the survey based on subjects' perceptions on the experiment. The results show that cultural diversity has significant impact on virtual teams' performance through confusion and conflict in virtual teams. This study empirically proves the fact that conflict is one of the most critical antecedents of a virtual team's performance with high R-square values in both experimental and control groups. In addition, this research introduces and empirically tests a new construct, 'confusion' which turns out to be also important in the virtual team's performance research, and the relationships among confusion, conflict and the virtual team's performance. Next, the findings confirm the importance of studying virtual teams' performance research from the cultural perspective.

국경을 넘어선 가상조직이 증가함에 따라 가상조직의 성과향상에 문화적 다양성이 미치는 영향도 점점 중요해지고 있다. 문화적 다양성은 조직 내 창의성을 향상시키기도 하지만, 조직원간의 상호간에 문제를 발생시켜 성과에 부정적 영향을 주기도 한다. 따라서 본 연구는 문화적 다양성이 가상조직의 성과에 미치는 영향을 실증적으로 분석하고자 했다. 실험과 설문을 통해 검증한 본 연구의 결과에 따르면, 문화적 다양성은 조직 내 갈등과 혼돈을 초래해 결과적으로 조직의 성과에 부정적인 영향을 끼치는 것으로 나타났다. 본 연구는 문화적 다양성과 갈등, 혼돈, 그리고 성과간의 관계를 실증적으로 분석한 최초의 연구라는 점에서 그 의의를 찾을 수 있겠다.

Keywords

References

  1. Adler, N. J., Intemational Dimensions of Organizational Behavior (2nd edition), PWS-Kent Publishing Company, Boston, 1991
  2. Bamatt, C., "Office space, cyberspace and virtual organization", Journal of General Management, Vol.20, No.4, 1995, pp. 78-91
  3. Baxler,L. A. and T. L. Shepherd,"Sex-role identity, sex of other, and effective relationship as determinants of Interpersonal conflict-manage style", Sex Roles, Vol.6, 1978, pp. 813-825
  4. Berger, M., Cross-cultural Team Building: Guidelinles for More Effective communcation and Negotiation, McGraw-Hill, London, New York, 1996
  5. Berger, P. and T. Luckmann, The Social Construction of Reality: A Treatise in the Sociology of Knowledge. London, Penguin Books, 1967
  6. Bumer, G. C., K. E. James, and P. J. Hensel, Marketing scales handbook, Vol.3, 2002
  7. Caisy,Y. T., R. D. Hung, and R. Alan, Lionel, Trust in virtual teams: towards an integrative model of trust formation, Proceedings of tlte 37th Annual Hawaii International Conference on System Sciences (HICSS'04),2004, p. 10042a
  8. Carmel,E., Global Software Teams: Collaborating Across Borders and Time Zones, Prentice Hall, NJ
  9. Chin, W. W., "Issues ard opinion on structural equation modeling", MIS Quarterly, Vol.22, No.1, 1998, pp. 7-16
  10. Daily, B. F., J. Loveland,and R. Steiner, "A comparative artalysis of reactions from multicultural and Culturally homogeneous teams to decision making with and without GDSS technology", ACM SIGCPR Computer Personnel, Vol.18, No.1, 1997
  11. Deal, Thomas,A. Kennedy, Corporate Cultures, Addison-Wesley,1982
  12. Fisher, M. and M. D. Fisher, The Distributed Mind, American Management Association, 1998
  13. Fornell, C. and D. F. Larcker, "Structural equation models with unobservable variables and measurement errors", Journal of Marketing Research, Vol.18, No.2, 1981, pp. 39-50
  14. Galbraith, J. R., Organization Design,Addison-Wesley, 1977
  15. Geber, B., "Virtual teams", Training, Vol.32, No.4, 1995, pp. 36-40
  16. Georgios,D., "Investigating cultural difference in virtual software teams" EJISDC, Vol.7, 2000,pp. 1-14
  17. Gudyknust, W. B., Bridging Differences: Effective Intergroup Communication, Sage publication, 1991
  18. Gudyknust, W. B., P. Stewart,and S. Ting-Tooney, "Communication, Culture and Organizational process", Sage Publications, 1985
  19. Gudykunst, W. B. and S. Ting-Toomey, "Culture and Interpersonal Communication", Sage Publication. 1988
  20. Gudykunst, W. B., "Cultural variability in communication", Communication Research, Vol.24, No.4, 1997, pp. 327-348 https://doi.org/10.1177/009365097024004001
  21. Gudykunst, W. B., S. Ting-Toomey,and T. Nishida, "Communication in Personal Relationships across Cultures", Sage Publications, 1996
  22. Gudykunst, W. B., T. Nishida, H. Koike, and N. Shiino, "The influence of language on uncertainty reduction: An exploratory study of Japanese-Japanese and Japanese-North American interactions", in: M. McLaughlin (Ed.), Communication Yearbook 9, Sage Publication, 1986, pp. 555-575
  23. Hair,J. F., L. T. Ronald, E. A. Rolph, and B. William, Multivariate Data Analysis, Prentice Hall, 5 edition, 1998
  24. Hall,E. and H. Elizabeth, How Cultures Collide, in: Gary Weaver (ed), Culture, Communication and Conflict in Intercultural Relations, Pearson Publishing, Boston. 2000
  25. Hall, T. Edward, Beyond Culture, Anchor Press/Doubleday, Garden City, New York, 1976
  26. Hofstede, G., Culture’s Consequences, Sage Publications, 1984
  27. Hofstede, G., Culture’s Consequences: International Differences, Sage Publications, 1980
  28. Hofstede, G., Cultures and Organization: Software of the Mind, Mc-Graw Hill. 1991
  29. Hui,C. H., "Measurement of individualism-collectivism", Journal of Research in Personality, Vol.22, 1988, pp. 17-36 https://doi.org/10.1016/0092-6566(88)90022-0
  30. Ilze Zigurs, K. Bonnie, Buckland, R. James, and E. Connolly, "A test of task-technology fit theory for group support systeIllS", DATA BASE, Vol.30, No.3-4, 1999, pp. 34-50 https://doi.org/10.1145/344241.344244
  31. Jarvenpaa, S. and D. Leidner, "Communication and trust in global virtual teams", Journal of Computer Mediated Communication, Vol.3, 1998
  32. Jr. Hair, J. F., Multivariate Data Analysis, Prentice Hall, Upper Saddle River, N. J., 2002
  33. Karolak, D. W., "Global Software Development: Managing Virtual TeaIllS and Environments", Wiley-IEEE Computer Society Pr, 1998
  34. Lebra, T. S., Japanese Pattems of Behavior, Honolulu, HI: University of Hawaii Press, 1976
  35. Lending, D. and S. A. Slaughter, Understanding differences in ethical beliefs and behavior towards software copying: the Effect of the organizational culture, Proceedings of the 1999 ACM SIGCPR Conference on Computer Personnel Research, 1999, pp. 253-260
  36. Lipnack, J. and J. Stamps, Virtual Teams: Reaching Across Space, Time, and Organization with Technology, John Wiley, New York, 1997
  37. Loden. M. and J. Rosener, Workforce Anlerica: Managing Employee Diversity as a Vital Resource, Homewood, IL: Buisness Orte Irwin, 1999
  38. Marcus, A. and E. W. Gould, "Cultural dimensions and global web user-interface design", Interactions, Vol.7, No.4, 2000
  39. Mark Mortensen, "Conflict and shared identity in geographically distributed teams", The International Journal of Conflict Management, Vol. 12, No.3, 2001, pp. 212-238 https://doi.org/10.1108/eb022856
  40. Massey, A. P. and Y. T. Hung, Mitzi Montoya-Weiss, V. Ramesh, When culture and style aren’t about clothes: perceptions of task-technology "fit" in global virtual teams, intemational ACM SIGGROUP Conference on Supporting Group Work, 2001
  41. Mockler, R. J. and D. G. Dologite, Multinational cross-cultural management: an integrative context specific process, Westport, CT: Quorum Books, 1997, p. 315
  42. Nardi, B. and S. Whittaker, The place of face to face communication in distributed worκ in: P. Hinds and S. Kiesler (Eds), Distributed Work: New Research on Working Across Distance Using Technology, Cambridge, MA: MIT Press, 2002, pp. 83-110
  43. Nunnally, J. C., Psychometric Theory (2nd ed.), New York: McGraw-Hill, 1978
  44. Pare, G. and L. Dube, Virtual teams: An exploratory study of key challenges and strategies, Proceeding of the 20th International Conference on fuformation Systems, 1999
  45. Pelled, L. H., K. M. Eise띠wdt, and K. R. Xin, "Explorlng the black box: An analysis of work group diversity, conflict, and performance", Administrative Science Quarterly, Vol.44, 1999, pp. 1-28
  46. Piccoli, G. and B. Ives, Virtual teams: managerral behavior control’s impact on team effectiveness, Proceedings of the Twenty First futemational Conference on hlformation Systems, 2000
  47. Polzer, J. T., L. P. Milton, and W. B. Swann Jr., "Capitalizing on diversity: interpersonal congruence in small work groups", Administrative Science Quarterly, 2002
  48. Pruitt, D. G., Social conflict, in: D. Gilbert, S. T. Fiske, G. Lindzey (Eds.), Handbook of Social Psychology (4th Ed), 2, New York: McGraw Hill, 1998, pp. 470-503
  49. Qureshi, S. and I. Zigurs, "Paradoxes and prerogatives in global virtual collabαation", Communications of the ACM, Vol.44, No.12, 2001
  50. Raghu Nath, and Kunal K. Sadhu, Comparative analysis, conclusions, and future directions, in: Comparative Management-A Regional View; Raghu Hath (ed.), Cambridge MA: Ballinger Publishing Company, 1988, p. 273
  51. Rathnam, S., V. Mahajan, and A. B. Whinston, "Facilitating Coordination in Customer Support Teams: A Framework and Its hnplications for the Design of Information Technology", Management Science, Vol.41 , No.12, 1995, pp. 1900-1921 https://doi.org/10.1287/mnsc.41.12.1900
  52. Redding, S. G., "Cognition as an aspect of culture and its relation to rnanagement process: an exploratory view of the Cjomese case", Journal of Management Studies, Vol.17, No.2, 1980, pp. 127-148 https://doi.org/10.1111/j.1467-6486.1980.tb00080.x
  53. Richard, E. P. and A. B. Pieπe, "Understan이ng human interactions and performance in the virtual team", JITTA: Journal of Information Technology Theory and Application, Vol.4, No.1, 2002
  54. Ronny, V., The business of culture and the culture of business, in Cross-cultural team building: guidelines for more effective communication and negotiation, Mel Berger (ed), McGraw-Hill, 1996, pp. 13-35
  55. Schein, E., Organizational Culture and Leadership, San Francisco: Jossey-Bass, 1985
  56. Simon, J. S., "The impact of culture and gender on web sites: an empirical study", Data Base for Advances in Information Systems, Vol.32, No.1, 2001, pp. 18-37
  57. Steinfield, C., C. Y. Jang, and B. Pfaff, Supporting virtual team collaboration: the TeamSCOPE system, Proceedings of the Intemational ACM SIGGROUP Conference on Supporting Group Work, 1999
  58. Straub, D., "Validating instruments in MIS research", MIS Quarterly, Vol.13, No.2, 1989, pp. 147-169 https://doi.org/10.2307/248922
  59. Thomas, D. C., A. Kevin, and C. R. Elizabeth, "Cultural variation and the psychological contract", Journal of Organizational Behavior, Vol.24, No.5, 2003, p. 451 https://doi.org/10.1002/job.209
  60. Triandis, H., Collectivism vs. individualism: A reconceptualization of a basic concept in cross-cultural psychology, in: G. Venna, C. Bagley (Eds), Cross-Cultural Studies of Personality, Attitudes, and Cognition. London: Macmillan, 1988
  61. Trice, H. M. and J. M. Beyer, The Culture of Work Organisation, Prentice hall, Englewood Cliffs, New Jersey, 1993
  62. Trompenaars, Alfons, Hampden-Tumer, Charles, Riding the Waves of Culture: Understanding Cultural Diversity in Global Business, McGraw-Hill, 1998
  63. Van de Vliert, E., Conflict and conflict Management, in: Drenth, J. D. Pieter, Thierry, Henk (Eds), Handbook of work and organizational psychology (2nd ed.), 3: Personnel psychology. Psychology Press/Efibaum (Uk) Taylor and Francis, Hove, England UK 1998, pp. 351-376
  64. Williams, K. Y. and C. A. O’Reilly, "Demography and diversity in organizations: A review of 40 years of research, in: B. Staw, R. Sutton (Eds.)", Research in Organizational Behavior, Greenwich, CT: JAl Press, Vol.20, pp. 77-140
  65. Wold, H., Introduction to the Second Generation of Multivariate Analysis, Theoretical Empiricism, Paragon House, New York, 1999
  66. Wong, S. and R. M. Burton, "Virtual teams: what are their characteristics, and impact on team performance?" Computational and Mathematical Organization Theory, Vol.6, 2000, pp. 339-360 https://doi.org/10.1023/A:1009654229352
  67. Zigurs, I., "Leadership in virtual teams: oxymoron or opportunity?", Organizational αlnamics, Vol. 31, No.4, 2003, pp. 339-3 https://doi.org/10.1016/S0090-2616(02)00132-8