The relationship between perceived justice and service quality in the franchise system of food service business

외식사업 프랜차이즈에서 공정성지각이 서비스품질에 미치는 효과

  • Ahn, Kwan-Young (Department of Business Administration, Sangji University)
  • Published : 2009.03.31

Abstract

This paper reviewed the relationship between perceived justice and service quality, and the moderating effect of gender in the franchise system of food service business. Based on the responses from 135 franchisees, the results of multiple regression analysis showed that distributive and procedural justice have positive relationships with almost service quality factors. The results of moderating analysis showed that male franchisees have more positive relationships with almost service quality factors than female franchisee while in distributive justice, and that female franchisees have more positive relationships with almost service quality factors than male franchisee while in procedural justice.

Keywords

References

  1. 김호정(1989), '한국관료의 직무특성과 직무만족의 관계 및 그 조절변수로서 행정문화에 관한 연구', 한국행정학보, 제 23 권, 제 2 호, 653-679
  2. 변태수(2000), 조직공정성 지각이 조직유효성에 미치는 효과에 대한 연구, 상지대학교 대학원 박사학위논문
  3. 서철현(1997), 여행상담 서비스품질에 대한 직무관련 요인의 영향과 심리적 요인의 매개역할에 관한연구, 대구대학교 대학원 박사학위논문
  4. 안관영, 이병직(2002), '집단주의와 성취욕구가 조직 시민행동에 미치는 효과 및 성의 조절효과에 관한연구', '경영학연구' 제 31권 5호, pp. 1165-1183
  5. 안관영.곽영환(2003), '호텔종사원의 조직시민행동과 서비스품질의 관계 및 직무자율성과 피드백의 조절효과', '서비스경영학회' 제 4권 1호, pp. 29-55
  6. 안관영.박노국(2007), '정보통신분야 종사자의 내부마케팅노력이 서비스품질에 미치는 효과', 품질경영학회지 제35권 제4호, pp. 78-88
  7. 오세조, 김상덕, 조현식, 강보현(2003), '프랜차이즈 본부와 가맹점 간의 결속이 가맹점의 매출에 미치는 영향,' 연세경영연구, 40(1), 23-46
  8. 한국프랜차이즈협회(2006), 프랜차이즈산업 실태조사 결과, 한국프랜차이즈협회 홈페이지
  9. 한숙영, 김민주(2006), '관광산업의 서비스품질 측정 연구에 관한 비판적 소고: 국내 호텔서비스품질에 관한 연구를 중심으로', 대한관광경영학회, 제12권 2호, pp. 213-233
  10. Cohen, J, and P. Cohen(1983), Applied multiple regressioncorrelation analysis for the behavioral science, Hillsdale, New Jersey: Laerence Erlbaum Associates
  11. Cronin, Jr., J. J., and S. A. Taylor(1992), 'Measuring Service Quality: A Reexamination and Extension', Journal of Marketing, vol. 56, pp. 55-68 https://doi.org/10.2307/1252296
  12. Garvin, D. A.(1988), Managing Quality: The Strategic and Competitive Edge, The Free Press
  13. Greenberg, J.(1990), 'Organizational justice: yesterday, today, and tomorrow,' Journal of Management, vol. 16, pp. 399-432 https://doi.org/10.1177/014920639001600208
  14. Gundlach, Gregory T. and Patrick E. Murphy(1993), 'Ethical and Legal foundations of Relationship Marketing Exchanges,' Journal of Marketing, 57(4), 35-46 https://doi.org/10.2307/1252217
  15. Homans, G. C.(1961), Social Behavior: Its Elementary Forms, Harcourt, Brace, and World.
  16. Klous, P. G.(1985), 'Quality Phenomenon: The Conceptual Understanding of Quality in Face to Face Service Encounter', in J. A. Czepiel, et al.(eds.), Managing Employee Customer Interaction in Service Business, Lexington Books
  17. Lerner, M. J.(1977), 'The justice motive: Some hypotheses as to its orgins and forms', Journal of Personality, Vol. 45, pp. 1-52 https://doi.org/10.1111/j.1467-6494.1977.tb00591.x
  18. Morrison, E. W.(1996), 'Organizational citizenship behavior as a critical link between HRMpractices and service quality,' Human ResourceManagement, vol. 35, no. 4, pp. 493-512 https://doi.org/10.1002/(SICI)1099-050X(199624)35:4<493::AID-HRM4>3.0.CO;2-R
  19. Parasuraman, A, Zeithaml, V. A., and Berry, L.(1985), 'A conceptual model of service quality and its implication for future research', Journal of Marketing, Vol. 49(Fall), pp. 41-50 https://doi.org/10.2307/1251430
  20. Parasuraman, A, Zeithaml, V. A., and Berry, L.(1988), 'SERVQUAL: a multiple item scale for measuring consumer perceptions of service quality', Journal of Retailing, Vol. 64(Spring), pp. 12-40
  21. Pulkkinen, L.(1996), 'Female and Male Personality Styles: A Typological Developmental Analysis', Journal of Personality and Social Psychology, vol. 70, 1288-1306 https://doi.org/10.1037/0022-3514.70.6.1288
  22. Quinn, J. B., J. J. Baruch, and P. C. Paquette(1987), 'Technology in Services', Scientific American. New York, Vol.257(Dec), Iss.6, 5
  23. Williams, S.(1999), 'The Effects of Distributive and Procedural Justice on Performance', The Journal of Psychology, vol. 133(2), pp. 183-193 https://doi.org/10.1080/00223989909599732
  24. Zemke, R. & Schaaf, D.(1989), The service edge: 101 companies that profit from customer care, New York: New American Library