경주 지역 주부들의 신선 채소 구매 행동

The Fresh Vegetable Buying Behavior of Housewives in Gyeongju

  • 최진경 (위덕대학교 외식산업학부) ;
  • 서봉순 (위덕대학교 외식산업학부) ;
  • 이인숙 (위덕대학교 외식산업학부)
  • Choi, Jin-Kyung (Division of Food Science Industry, Uiduk University) ;
  • Suh, Bong-Soon (Division of Food Science Industry, Uiduk University) ;
  • Lee, In-Sook (Division of Food Science Industry, Uiduk University)
  • 발행 : 2009.02.28

초록

This study investigated vegetable buying behavior with the subjects of 250 housewives living in Gyeongju. According to the results, they usually buy the following vegetables by order of frequency: cucumbers (152 times), hot peppers (142 times), lettuce (140 times), and spinach (134 times). The intake frequency of fresh vegetables was 2 to 3 times per week as 50.0% responded so. All respondents considered freshness most importantly when buying vegetables regardless of age. They usually buy vegetables at traditional markets, and they think the markets are suitable for buying fresh vegetables regardless of age. And the result of analyzing relation among vegetable's vitamin C and the colors or kinds of vegetables selected by age was not statistically significant. About the improvements to use vegetables, respondents in the 20's chose useful information, ones in the 30's to 40's said diverse recipes, ones in the 50's went for the quality improvement, and ones in the 60's or more emphasized stable prices. They answered that they received nutrition information of vegetables mainly from TV or magazines, newspapers, and mass media whereas subjects in the 60's or more said they got it from neighbors or friends. For housewives to get and practice nutritional knowledge, it is necessary to develop recipes in consideration of nutritional balance and convenience and provide them with constant education of nutrition through lifelong education facilities.

키워드

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