Journal of the East Asian Society of Dietary Life (동아시아식생활학회지)

The East Asian Society of Dietary Life (동아시아식생활학회)
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A Study on the Consumption Behaviors Regarding Red Pepper Paste according to the Food-related Lifestyles of Housewives

주부들의 식생활 라이프스타일에 따른 고추장 소비 행태에 관한 연구

  • Kim, Mee-Ra (Dept. of Food Science & Nutrition, Center for Beautiful Aging, Kyungpook National University) ;
  • Kim, Hyo-Chung (School of Human Counseling & Welfare, Inje University)
  • 김미라 (경북대학교 식품영양학과, 장수생활과학연구소) ;
  • 김효정 (인제대학교 생활상담복지학부)
  • Published : 2009.02.28
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Abstract

The purpose of this study was to investigate consumption behaviors regarding red pepper paste according to the food-related lifestyles of housewives. Data were collected from 210 housewives living in the Gyeongnam region of Korea through a self-administered questionnaire on November, 2008. Frequencies, factor analysis, Cronbach's alpha, cluster analysis, one-way analysis of variance, and chi-square tests were conducted using SPSS v. 14.0. Food-related lifestyles were categorized into one of five factors: popularity-seeking type, health-seeking type, convenience-seeking type, safety-seeking type, and taste-seeking type. In addition, the respondents were divided into four groups by cluster analysis: safety-seeking group, convenience-seeking group, popularity-seeking group, and taste-seeking group. The chi-square tests revealed that there were significant differences in awareness regarding how to prepare red pepper paste, the reason for buying it at the market, where to buy it, where to obtain information regarding it, the most important factor considered when buying it, and the reason for dissatisfaction with it at the market.

Keywords

References

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