Journal of Korea Society of Digital Industry and Information Management (디지털산업정보학회논문지)

Korea Society of Digital Industry and Information Management (디지털산업정보학회)
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An Empirical Study on the Relative Effectiveness of 3.5 Generation Mobile Service Adoption and Use Intention

3.5세대 이동통신서비스 가입의도 및 이용의도의 상대적 영향력에 관한 연구

  • Received : 2009.10.15
  • Accepted : 2009.11.19
  • Published : 2009.12.30
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Abstract

HSDPA(High Speed Downlink Packet Access) service has begun nationwide network service since the year 2007 and will be leading technology in mobile service technologies in domestic. But the ARPU(Average Revenue Per Use) from HSDPA has not increased, despite of increasing in subscribers with HSDPA service. It's important to understand why the incresing subscriber with hsdp didn't cause the increasing of its usage. The purpose of this study is to examine factors affecting the intention to adopt and to use HSDPA which refer to the new 3.5 generation communication service, and we are to analyze the relation between the two intentions based on previous studies about technology acceptance.

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