Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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A Case Study on Entrepreneurial Motivations of Independent Creative Firms

1인 창조기업의 창업동기에 관한 사례연구

  • Shim, Jae-Hu (Department of Entrepreneurship, Chung-Ang University) ;
  • Choi, Myeong-Gil (Department of Business Administration, Chung-Ang University)
  • 심재후 (중앙대학교 대학원 창업학과) ;
  • 최명길 (중앙대학교 사회과학대학 상경학부)
  • Published : 2009.11.30
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Abstract

Continued jobless growth in economy, coupled with the current economic recession, is aggravating the situation of job market. In order to create more jobs and reduce the economic gap in a society, an independent creative firm of a sole entrepreneurs is suggested as an alternative mean. Understanding entrepreneurial motivations of a sole entrepreneur will be helpful in developing educational programs on starting an independent creative firm and in establishing a relevant government policy. This study, therefore, proposes a new model on entrepreneurial motivations in the independent creative firm and performs case study. The results of the study show that the personal environment and the personal characteristics of entrepreneurs have much effects on motivation of starting the independent creative firms. Among the personal environments, entrepreneurs' educational backgrounds, work experiences, and personal networks have great influences on entrepreneurial motivations. The processes of sustained entrepreneurship involve: (a) the determination of business ideas and goals, (b) the inception of a new business and managerial activities, (c) the entrepreneur's assessment of both intrinsic and extrinsic rewards of business performances, and (d) the adjustment of business ideas and goals in accordance with the results of the assessment. The results of the study could be applied in developing educational programs and consulting guidelines on independent creative firms and in establishing government's supportive policies on the firm.

고용 없는 성장의 지속과 경제 침체는 고용 상황을 악화시키고 있다. 일자리를 창출하고 경제적 격차를 줄이기 위한 대안으로 1인 창조기업이 제시되고 있다. 1인 창조기업 창업동기의 이해는 1인 창조기업의 창업 및 경영과 관련된 교육 프로그램의 개발, 정책 수립의 근거를 제시한다. 따라서 본 연구는 1인 창조기업의 창업동기 모델을 제안하고, 모델을 실증하기 위해서 사례 연구를 실시했다. 연구 결과, 1인 창조기업 창업행동에 영향을 미치는 요인은 개인적 환경, 개인적 특질 등이고, 개인적 환경 중에서는 창업가의 학력, 경험 및 네트워크가 창업에 영향을 미치는 것으로 나타났다. 창업 행동을 지속하는 과정은 사업 아이디어 및 목표의 설정, 창업과 경영활동, 사업성과에 따른 내적 외적 보상에 대한 창업가의 평가, 평가에 따른 사업 아이디어 및 목표의 재설정이다. 본 연구의 결과는 1인 창조기업의 교육 프로그램 및 컨설팅 가이드라인 개발, 1인 창조기업에 대한 지원정책 수립 등에 활용될 수 있다.

Keywords

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