Culinary science and hospitality research (한국조리학회지)
- Volume 15 Issue 3
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- Pages.307-323
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- 2009
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- 2466-0752(pISSN)
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- 2466-1023(eISSN)
Influence of Different Perspectives about Well-being Trend LOHAS on the Menu Selecting Behavior of Diners-out
웰빙 트렌드 로하스(LOHAS)에 관한 외식 소비자의 인식 차이가 메뉴 선택 행동에 미치는 영향
- Cho, Woo-Je (Dept. of Food Science & Culinary, International University of Korea)
- 조우제 (한국국제대학교 호텔조리)
- Published : 2009.09.30
Abstract
This study aims to redefine people's attitudes about well-being trend LOHAS(Lifestyles Of Health And Sustainability) by a systematic research on diners' perspectives about LOHAS and menu-selecting behavior since well-being trend has been a main interest of the media and the food service industry. Also, this study has focused on understanding customers' menu-selecting behavior through a customer interest survey and on customers' interests and verifying factors for healthy food inclination and satisfaction level to give basic information and marketing suggestions for healthful menu. SPSS 12.0 was used for the data analysis, and
조사대상자의 일반적인 특성과 외식 행동 특성은 빈도(N)와 백분율(%)로 나타내었으며, 조사대 상자의 일반적 특성에 따른 인식에 관한 차이를 알아보기 위해