에이전트 협상기반의 온라인 티켓 재판매 모델

Agent Negotiation-based Online Ticket Resale Model

  • 조재형 (부산외국어대학교 국제통상지역원)
  • 발행 : 2008.05.31

초록

This study has tried to suggest a new model that can effectively redistribute the tickets in the online ticket resale market, while suggesting a new allocation mechanism based on an agent negotiation. To this end, this study has analyzed and simulated the secondary ticket market through System dynamics. As a result of these simulations, it has been proved that the price stability of ticket resale market leads to an increase in revenue. An agent negotiation helps to stabilize the ticket prices that are usually inclined to rise at auction, benefiting all the participants in the negotiations, consequently showing a Pareto solution.

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