Journal of the Korean Data and Information Science Society

한국데이터정보과학회 (The Korean Data and Information Science Society)
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An Empirical Study on Telemarketing Business(L Insurance Case)

  • Kim, Yon-Hyong (Department of Public Survey and Applied Statistics, Jeonju University) ;
  • Lee, Seok-Won (Department of Public Survey and Applied Statistics, Jeonju University)
  • 발행 : 2008.08.31
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초록

The purpose in this datamining modeling is to maximize the number of L insurance' new customer selected from the S corp.'s customers through the telemarketing. We demonstrated the superiority of this method by comparing the existing marketing method and campaign result. The used software in this analysis is SAS 9.1 and so on.

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